[Hiring] Digital Customer Marketing Manager @Tapcheck

Role Description

As Tapcheck scales, the way we support our customers must scale with us, without losing the empathy that got us here. As Digital Customer Marketing Manager, you'll build the digital backbone of Customer Success: the lifecycle programs and automated touchpoints that let our CSMs focus their energy on the accounts and moments that need a human touch.

This role exists because our fastest-growing segment — SMB and long-tail employer accounts without a dedicated CSM — can't scale on 1:1 relationships or generic messaging alone. You'll partner with Product Marketing on positioning and launch narratives, and with CSMs, RevOps, Product, and Support on the data that tells you what's working. You'll be measured on two things above all: churn reduction and account growth across the SMB book.

What You'll Do

• Digital Lifecycle Program Design:
  • Design, launch, and continuously improve digital Customer Success programs across the employer lifecycle — onboarding, activation, adoption, renewal readiness, and advocacy.
  • Build automated, segmented lifecycle campaigns across email, in-app, and in-product guidance.
  • Build repeatable playbooks that pair intelligence and automation.
• Customer Messaging & Positioning:
  • Own the messaging and positioning that shows up across the digital customer journey.
  • Partner with Product Marketing on launch messaging, positioning, and education material.
  • Maintain a working point of view on how Tapcheck's value compares to other providers.
  • Keep messaging consistent and current across every touchpoint.
• Experimentation & Reporting:
  • Run segmentation and A/B tests to continuously improve customer engagement.
  • Track and report on key program metrics.
  • Identify friction points in the digital journey and turn them into recommendations.
• Cross-Functional Partnership:
  • Work closely with the CSM team to identify customer friction points.
  • Partner with RevOps, Product, Marketing, and Support to turn customer data into a reliable source of truth.
  • Serve as the connective tissue between digital engagement signals and the teams positioned to act on them.

Qualifications

• Spent 4–7 years across Product Marketing, Customer/Lifecycle Marketing, Growth Marketing, or Digital Customer Success within a SaaS or subscription business.
• Owned messaging and positioning for a product or customer segment.
• Designed and launched automated, segmented lifecycle campaigns.
• Partnered with Product Marketing or Product teams on launch narratives.
• Maintained a working point of view on competitive and market positioning.
• Owned segmentation and A/B testing programs.
• Tracked and reported on program-level KPIs.
• Built playbooks or repeatable processes.

Preferred

• Used marketing automation and/or CS tooling (e.g., HubSpot, Iterable, Braze, Gainsight, ChurnZero, Vitally).
• Analyzed usage and behavioral data to identify churn signals and adoption trends.
• Contributed to sales enablement, renewal, or advocacy content.

Benefits

• Flexible PTO — no accrual caps, no counting days.
• 10 paid holidays, including Christmas Eve and New Year's Eve.
• Comprehensive health coverage through Blue Cross Blue Shield of Texas.
• 401(k) with a 100% match up to 3% of your salary.
• A team that lives its values: humility, grit, and a genuine drive to raise the bar.

Company Description

Tapcheck is a digital platform offering an easy and convenient way to access on-demand earnings early. Our app-based on-demand pay solution helps relieve the financial stress that many employees experience on a daily basis.

The Tapcheck team is passionate about our mission to improve financial wellness and boost business productivity.