[Hiring] Digital Content Strategist @Georgetown University

Role Description

The Digital Content Strategist owns content strategy across the Berkley School of Nursing's digital presence, including website, social media, search, and email content, building brand awareness and supporting enrollment marketing across the school's program portfolio. This role develops audience personas, maps content across the enrollment funnel, and translates academic priorities into recommended content and campaigns. Then executes that strategy across the editorial calendar, website, and social channels in partnership with other teams and the school's marketing agency of record.

• Develop content strategy, personas, and campaign recommendations aligned to program and enrollment goals.
• Own the editorial calendar and website content refresh cycle for nursing.georgetown.edu.
• Work with the marketing agency of record on SEO, AEO, and GEO strategy.
• Set social media strategy and oversee brand-aligned content across school channels.
• Write and edit email and customer journey content within Salesforce Marketing Cloud.
• Manage content briefs, deliverables, and timelines with the marketing agency of record.
• Partner with admissions, faculty, and development on content sourcing and accuracy.

Qualifications

• Bachelor's degree in marketing, communications, journalism, or a related field is required.
• Five or more years of experience in digital content strategy, spanning web, social media, and SEO.
• Demonstrated experience managing an editorial calendar and content refresh process for a multi-audience website.
• Working knowledge of SEO fundamentals and content performance tools such as Google Analytics 4 and Google Search Console.
• Strong writing and editing skills across a range of audiences.

Requirements

• Experience in higher education marketing, particularly enrollment marketing for graduate or online programs.
• Experience writing or editing email content within Salesforce Marketing Cloud or a comparable marketing automation platform.
• Experience developing AEO/GEO content strategy for generative search environments.
• Familiarity with Web Content Accessibility Guidelines (WCAG) standards for web content.
• Basic working knowledge of Canva or a similar design tool.

Benefits

• Comprehensive and competitive benefit package including medical, dental, vision, disability and life insurance.
• Retirement savings and tuition assistance.
• Work-life balance benefits and employee discounts.
• An array of voluntary insurance options.