[Hiring] Digital Advertising Strategist @Acadia Healthcare

Role Description

The Performance Marketing Strategist is an internal facility‑facing, portfolio lead responsible for planning, executing, and optimizing marketing across:

• Paid online advertising (Google Ads, Microsoft Ads, Meta Ads, Reddit, TikTok, programmatic display and video, etc.)
• Referral partner listing profiles and ads (Yelp, Psychology Today, etc.)
• Traditional media (radio, television, and DOOH/billboards)
• Search Engine Optimization paired with Artificial Intelligence Optimization (SEO & AIO)

This role sets the integrated strategy for assigned facilities and lines of business, leads peers through influence, and delivers measurable growth across inquiries, admissions, and revenue. The Strategist partners closely with Marketing Operations and Social Media teams to ensure full‑funnel consistency. They produce and present monthly performance reports and initiatives to facility or line of business stakeholders, lead regular educational sessions across the organization, and contribute to a monthly educational newsletter.

The ideal candidate combines strategic leadership with hands‑on execution, embracing hypothesis‑driven experimentation (including A/B and multivariate testing), rigorous analysis, and continuous improvement.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 4+ years of hands‑on experience managing paid online advertising (Google Ads, Microsoft Ads, Meta Ads Manager, programmatic display/video).
• 4+ years of experience with digital analytics (Google Analytics 4, Looker Studio or similar Business Intelligence dashboards).
• 2+ years of project management experience leading cross‑functional initiatives.
• 2+ years of experience with Search Engine Optimization (on‑page, off‑page, technical); experience in local search ecosystems preferred.
• Experience planning or coordinating traditional media (radio, television, out‑of‑home) is strongly preferred.

Requirements

• Proven ability to develop strategy and execute.
• Strong analytical skills.
• Proficiency with content management systems for front‑end updates.
• Familiarity with HTML and Cascading Style Sheets basics and common web technologies.
• Excellent written and verbal communication; confident presenter with the ability to explain complex topics simply.
• Superior organization and attention to detail; able to manage multiple projects.
• High integrity when working with sensitive, proprietary, and patient‑related data.
• Flexibility and eagerness to learn new platforms and approaches, including AI‑assisted workflows with appropriate governance.
• Collaborative mindset.

Benefits

• Competitive Base Salary commensurate with experience.
• Comprehensive Medical, Dental, and Vision Insurance.
• 401(k) Plan with Company Match.
• Paid Time Off (PTO) and recognized holidays.
• Company-paid Basic Life and AD&D Insurance.
• Employee Assistance Program (EAP) and mental wellness resources.
• Opportunities for professional growth and advancement within Acadia’s nationwide network.