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Marketing
Digital Advertising Specialist
@Leap Event Technology
[Hiring] Digital Advertising Specialist @Leap Event Technology
Mar 05, 2025 - Leap Event Technology is hiring a remote Digital Advertising Specialist. 💸 Salary: unspecified. 📍Location: Northern America.
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Role Description
We’re looking for a Digital Advertising Specialist who will take full ownership of paid search campaigns and collaborate on paid social advertising to fuel our growth. This role is perfect for a data-driven marketer who thrives on optimizing campaigns for lead generation, managing budgets strategically, and testing new strategies to drive results.
- Own and manage all paid search campaigns (Google Ads, Bing Ads) to drive high-quality lead generation efficiently.
- Monitor and manage assigned leads daily through Salesforce lead generation reports to ensure data integrity and alignment with business goals.
- Manage and optimize budgets across search campaigns, ensuring efficient spend allocation to maximize ROI.
- Develop and refine keyword strategies, audience targeting, and bidding tactics for improved conversion rates.
- Continuously test and optimize ad copy, landing pages, and targeting to enhance campaign performance.
- Track and analyze lead quality, conversion rates, and ROAS, using insights to drive improvements.
- Own reporting responsibilities, including monthly paid search performance reports, weekly negative keyword optimization, and daily budget tracker monitoring to ensure efficient spending.
- Work closely with the Social Media Specialist to strategize, execute, and optimize paid social campaigns across Meta, LinkedIn, and YouTube.
- Provide input on audience segmentation, creative strategy, and budget allocation to align with lead generation goals.
- Collaborate with the Design team to optimize ad creatives, ensuring messaging and visuals drive high performance.
- Lead A/B testing initiatives on ad creatives, audience segments, and bidding strategies to maximize conversion rates.
- Implement Conversion Rate Optimization (CRO) strategies to enhance landing page performance and improve lead quality.
- Experiment with new ad platforms and explore emerging advertising opportunities to expand lead generation efforts.
- Analyze test results and apply data-driven insights to continually optimize campaign performance.
- Track and report on key performance metrics, including Cost per Lead (CPL), Cost per Acquisition (CPA), Return on Ad Spend (ROAS), and lead conversion rates.
- Provide regular performance reports and insights to marketing leadership, along with data-driven recommendations for improvement.
- Stay ahead of industry trends, platform updates, and best practices to keep our digital advertising strategy competitive.
Qualifications
- 2+ years of experience managing lead generation campaigns, with a strong focus on Google Ads and paid search.
- Proven experience in managing and optimizing budgets to maximize ROI across campaigns.
- Proficiency in conversion-focused paid social advertising (Meta Ads, LinkedIn Ads, YouTube Ads).
- Strong ad copywriting skills, with the ability to craft compelling, conversion-driven messaging.
- Basic understanding of Salesforce and how to manage lead assignments and reporting.
- Proficiency in key advertising tools such as Google Ads Editor, Facebook Ads Manager, and Google Analytics.
- Strong analytical skills, with the ability to interpret data and make data-driven campaign optimizations.
- Excellent communication and collaboration skills to work cross-functionally with marketing and sales teams.
Requirements
- Expertise in landing page optimization to enhance lead quality and conversion rates.
- Proficiency in A/B testing and exploring new ad platforms to drive performance.
- Google Ads or Meta Blueprint certifications.
- Experience with Tableau for advanced data visualization and reporting.
Benefits
- Medical, Dental, Vision, and Voluntary benefits
- Generous PTO
- Paid parental leave (following 12 months of continuous employment)
- 401K Match
- $200 event reimbursement
- Udemy Business, a world-class learning and development platform
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| 📍 | Be aware of the location restriction for this remote position: Northern America |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
unspecified
|
Remote
Location
Northern America
|
|
Job Type
full-time
|
Posted
Mar 05, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: Northern America |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
