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Marketing
Digital Advertising Specialist
@Sunking
[Hiring] Digital Advertising Specialist @Sunking
Feb 22, 2025 - Sunking is hiring a remote Digital Advertising Specialist. 💸 Salary: unspecified. 📍Location: Africa.
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Role Description
We are seeking a talented and results-driven Digital Advertising Specialist to join our dynamic Marketing & Creative team. The Digital Advertising Specialist will be responsible for creating, optimising, and managing paid digital campaigns to drive sales, brand awareness, and return on investment.
- Develop, execute, and manage digital advertising campaigns across Google Ads, Meta, and TikTok.
- Oversee campaign setup, targeting, budget allocation, bidding strategies, and performance tracking.
- Continuously optimise campaigns for maximum performance, including A/B testing of creatives, targeting, and bidding strategies.
- Analyse campaign performance metrics and provide actionable insights to improve results.
- Generate and share regular performance reports, highlighting key KPIs, ROI, and strategic recommendations.
- Monitor and adjust campaigns based on data trends, seasonality, and changes in platform algorithms.
- Collaborate with internal teams (creative, social media, marketing) to develop high-quality advertising creatives in a variety of formats.
- Work closely with call centre teams to monitor customer responses to digital advertising and ensure that campaigns stay responsive to call centre capacity and needs.
- Work with the marketing team to align digital advertising efforts with overall marketing goals and objectives.
- Keep up to date with the latest trends, best practices, and changes in digital advertising technologies and platform updates.
- Manage and optimise advertising budgets to ensure cost-efficiency and effective spend allocation.
- Recommend budget adjustments based on performance analysis and business goals.
- Experiment with and assess new ad formats, targeting options, and optimisation strategies to drive innovative campaigns.
Qualifications
- Degree in Marketing, Advertising, Communications, or a related field is preferred but not required.
- Minimum of 5 years’ experience managing successful advertising campaigns across Google, Meta (Facebook/Instagram), YouTube, and TikTok, ideally for multinational brands and with exposure to African markets.
- Proven track record of driving results through digital advertising (e.g., lead generation, sales, brand awareness).
- Experience with ad campaign analytics tools (e.g., Google Analytics, Meta Ads Manager, TikTok Ads Manager, etc.).
- Ability to think creatively and develop compelling ad copy, visuals, and strategies tailored to each platform.
- Good understanding of customer personas and ability to tailor ads for maximum engagement.
- Good written and verbal communication skills to present campaign results and recommendations clearly.
- Ability to collaborate effectively with designers, copywriters, and other marketing professionals.
- Good knowledge of campaign structure, bidding strategies, audience segmentation, and reporting across Google, YouTube, Meta, and TikTok.
- Proficiency in utilising tools and interpreting data to make data-driven decisions.
- Understanding of tracking and conversion pixels, tracking tools (e.g., Google Tag Manager), and attribution models.
- Certifications such as Google Ads Certification, Meta Blueprint Certification, or TikTok Ads Manager Certification are a plus.
Benefits
- Professional growth in a dynamic, rapidly expanding, high-social-impact industry.
- An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
- A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
- Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Center for Leadership.
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| 📍 | Be aware of the location restriction for this remote position: Africa |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
unspecified
|
Remote
Location
Africa
|
|
Job Type
full-time
|
Posted
Feb 22, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: Africa |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
