[Hiring] Digital Advertising Analyst @Fullpath

Role Description

We are seeking a highly skilled Digital Advertising Analyst to join our dynamic team, combining expertise in Google Ads, Facebook Manager, and our proprietary optimization platform. As a key member of our team, you will be responsible for supporting Customer Success Managers (CSMs) with executing campaign strategies that leverage our proprietary ad tech. This role will be consultative and in support of CSMs and will not hold a specific book of business.

What you will be responsible for:

• Partnering closely with retail customers to ensure paid advertising campaigns are optimized and pacing correctly.
• Helping onboard new customers with a proposed digital advertising strategy.
• Collaborating with Retail Customer Success Managers to proactively provide insights and help create and edit campaigns as needed.
• Resolving and implementing budget recommendations and giving performance feedback by request.
• Acting as an internal resource to help provide insights on campaign performance.
• Training Customer Success Managers and clients on our dashboard capabilities.
• Collaborating with Product to give feedback on common client concerns or requests.
• Continuously monitoring campaign performance metrics and implementing optimization tactics as needed to maximize conversions and ROI.
• Understanding client goals, objectives, and performance expectations for Digital Advertising customers.
• Serving as a trusted advisor to clients, providing insights and recommendations on our optimization and bidding techniques.
• Conducting thorough troubleshooting to diagnose and resolve DigAd issues promptly.
• Leveraging advanced data analytics tools and techniques to derive actionable insights from campaign performance data.
• Identifying trends, patterns, and opportunities for optimization across accounts, providing recommendations to enhance campaign effectiveness.

Qualifications

• 3+ years working in the automotive, SaaS, and advertising space.
• 2+ years experience with ad tech platforms.
• Strong written and speaking communication skills and the ability to present on camera in a remote/hybrid setting with both internal and external customers.
• Excellent troubleshooting skills.
• Positive approach to all situations and the ability to self-solve.
• Bachelor's degree in marketing or work equivalent required.
• Google Ad certification required.
• Legal authorization to work in the United States without the need for employer sponsorship now or in the future.
• Ability to sit for extended periods and perform extensive computer work, both of which are key aspects of this role.
• Ability to perform job duties from a home office, when applicable, utilizing necessary technology and maintaining productivity.
• Regular, reliable attendance and punctuality are essential functions of the job to ensure consistent workflow and communication.

Benefits

• Competitive compensation & comprehensive benefits—because your well-being matters.
• Flexible, family-friendly environment that supports work-life balance.
• Global team of innovators, collaborators, and go-getters who challenge and uplift one another.
• Cutting-edge AI technology that delivers real value and solves complex challenges for our customers.
• Fast-paced startup culture with endless opportunities for learning, growth, and ownership.
• A culture built on feedback, initiative, and mutual success, where your voice is heard and your potential is nurtured.
• Join us in shaping the future of automotive retail—we’re just getting started.
• Annual base starting salary: $60,000 - $75,000, depending on experience and other qualifications of the successful candidate. On target earnings (base + variable) up to $85,000.
• Benefits Options: Medical, Dental, Vision, Disability, Life/AD&D, EAP, 15 vacation days per year to start, 80 hours of sick leave, 12 paid holidays, paid parental leave, & 401k with company match.