[Hiring] Digital Ads Manager @Tillung Tampa Bay

Role Description

We’re looking for a performance-driven Paid Media Specialist to lead and optimize our digital advertising efforts across Meta and other platforms. This role is focused on driving high-quality seller and buyer leads, improving conversion rates, and scaling campaigns efficiently.

You will work closely with our marketing team to execute a conversion-first strategy, test creatives, and continuously improve performance across the funnel. This is a contractor (freelance) role, paid on an hourly basis.

• Manage and optimize paid campaigns across Meta (Facebook & Instagram), with potential expansion to Google/YouTube
• Build and execute full-funnel strategies (cold traffic, retargeting, and nurturing)
• Launch and manage retargeting campaigns (website visitors, engagement audiences, CRM lists)
• Analyze performance data (CPL, CTR, conversion rates, lead quality) and provide actionable insights
• Collaborate with the creative team to develop high-performing ad creatives (hooks, messaging, formats)
• Conduct A/B testing across audiences, creatives, and copy
• Improve landing page performance and conversion rates (in collaboration with the team)
• Ensure campaigns comply with real estate and Meta advertising policies
• Track and report on campaign performance weekly

Qualifications

• Proven experience managing paid media campaigns (Meta Ads required)
• Strong understanding of performance marketing metrics (CPL, CAC, ROAS, CTR, etc.)
• Experience with retargeting strategies and audience segmentation
• Ability to think strategically and analytically, not just execute
• Experience in real estate or local lead generation is a plus
• Familiarity with CRM tools (Follow Up Boss or similar) is a plus
• Strong communication and ability to work in a fast-paced environment