[Hiring] Digital Ad Trafficker @Rush Street Interactive

Role Description

The Digital Ad Trafficker is responsible for the execution, management, and optimization of digital advertising campaigns across various platforms.

• Implement, manage, and optimize digital advertising campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X Ads, Apple Search Ads, and other paid media channels.
• Set up Search, Display, Video, Performance Max, Shopping, Lead Generation, and App Campaigns, ensuring proper campaign structure, audience targeting, objectives, and bidding strategies.
• Manage audiences, remarketing, budgets, conversions, and events to maximize campaign performance and media investment efficiency.
• Monitor and optimize key performance indicators (KPIs) on a daily basis, including CPA, CPC, CTR, CPM, ROAS, CAC, CPI, conversion rate, and other relevant metrics.
• Design and execute A/B tests on ads, audiences, targeting, creatives, and landing pages to identify continuous improvement opportunities.
• Configure, validate, and monitor campaign tracking through Google Tag Manager, Google Analytics 4, AppsFlyer, Adjust, or similar tools, ensuring accurate performance measurement.
• Prepare periodic performance reports and dashboards in Looker Studio or similar platforms, presenting data-driven analysis, findings, and optimization recommendations.

Qualifications

• Graduate degree in Marketing, Digital Marketing, or related fields.
• 4+ years of experience in roles related to Paid Media, Digital Trafficking, Performance Marketing, or Digital Advertising.
• Experience managing campaigns in Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X Ads, and Apple Search Ads.
• Experience managing Search, Display, Video, Performance Max, Shopping, Lead Generation, and App Campaigns.
• Knowledge of Google Analytics 4, Google Tag Manager, Google Search Console, and Looker Studio.
• Knowledge of or experience with mobile attribution platforms such as AppsFlyer, Adjust, Branch, or similar.
• Intermediate to advanced command of Excel or Google Sheets for data analysis and reporting.
• Experience building dashboards and interpreting metrics to support decision-making.
• Experience working with automation tools, dashboards, or data connectors such as Supermetrics, Looker Studio, or similar.
• Analytical skills to identify optimization opportunities and improve campaign performance through data.
• Ability to manage multiple campaigns, priorities, and deadlines simultaneously.
• Ability to work collaboratively with cross-functional teams and manage responsibilities autonomously.
• Organized, proactive, detail-oriented, and results-driven, with a continuous improvement mindset.
• English proficiency at a B1 level.
• Knowledge of Google Play Console and App Store Connect, preferred.
• Knowledge of programmatic advertising platforms such as Google Display & Video 360 (DV360) or similar, preferred.
• Experience in the video gaming, sports betting, digital entertainment, technology, or mobile app industries, preferred.
• Interest or experience in the sports industry.

Benefits

• Comprehensive compensation.
• Work-life balance initiatives.
• Autonomy – we embrace personal freedom and responsibility.
• Creativity – we are open to new ideas of how we can be better.
• Growth – we want you to develop personally as well as professionally.
• Top-notch professionals who are passionate about what they do.
• People-oriented environment and supportive atmosphere.

Company Description

Rush Street Interactive is an equal opportunity employer and committed to a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, national origin, ancestry, sex, sexual orientation, sexual identity and expression, marital status, family status, lifestyle, age, culture, religion, military and veteran status, citizenship, or disability.

Rush Street Interactive uses AI-assisted tools at select stages of the hiring process to enhance efficiency, consistency, and communication. AI does not make hiring decisions - final decisions are made exclusively by our recruiting and hiring teams.

Rush Street Interactive participates in E-Verify for U.S.-based positions.