[Hiring] Demand Generation Specialist @Heidihealth.com.au

Role Description

Working closely with our Enterprise Marketing Director, you’ll be a Demand Generation Specialist who has proven success at building awareness, creating interest, and generating demand for SaaS technology brands. This person is a Hubspot expert who understands how to creatively use email and digital tactics to drive engagement of C-suite buyers and deliver measurable results.

• Strategy development: Create and implement comprehensive demand generation strategies to drive lead acquisition, pipeline growth, and revenue.
• Campaign execution: Design, launch, and manage integrated campaigns across various channels, including paid media, SEO, content, social media, and email marketing.
• Sales and marketing alignment: Partner closely with sales teams to ensure goals are aligned and a cohesive brand message is delivered.
• Data analysis: Measure, analyze, and report on campaign performance using data and analytics to identify areas for improvement and optimize ROI.
• Budget management: Manage the demand generation budget and vendor relationships.
• Lead nurturing: Utilize marketing automation to streamline lead generation processes and segment and target audiences.
• Market research: Conduct market and competitive analysis to identify growth opportunities and stay ahead of trends.

Qualifications

• 5 years of experience and a proven track record of success in demand generation, lead generation, or performance marketing for a SaaS technology company
• Hubspot Marketing Hub certified
• Experience with analytics tools (i.e., Google Analytics) and paid media platforms
• Strong analytical and problem-solving abilities
• Excellent communication and project management skills
• A data-driven mindset and experience building analytics
• The ability to work collaboratively in a fast-paced environment
• Healthcare IT B2B marketing experience or startup experience is a plus
• Attitude is more important than experience; if you are a hungry, competitive, and highly motivated operator who has a knack for problem solving and building relationships, we want to hear from you

Benefits

• Opportunity to collaborate with like-minded professionals
• Learn from some of the best engineers and creatives, joining a diverse team
• The rare chance to create a global impact as you immerse yourself in one of the leading healthtech startups
• The opportunity to fast track your startup career!

Company Description

Heidi is building an AI Care Partner that supports clinicians every step of the way, from documentation to delivery of care. We exist to double healthcare’s capacity while keeping care deeply human. In 18 months, Heidi has returned more than 18 million hours to clinicians and supported over 73 million patient visits. Today, more than two million patient visits each week are powered by Heidi across 116 countries and over 110 languages.

• Founded by clinicians, Heidi brings together clinicians, engineers, designers, scientists, creatives, and mathematicians, working with a shared purpose: to strengthen the human connection at the heart of healthcare.
• Backed by nearly $100 million in total funding, Heidi is expanding across the USA, UK, Canada, and Europe, partnering with major health systems including the NHS, Beth Israel Lahey Health, MaineGeneral, and Monash Health, among others.