[Hiring] Demand Generation Marketing Manager @Browzwear

Role Description

Browzwear is looking for a Demand Generation Marketing Manager to drive scalable pipeline growth across B2B enterprise sales target accounts, mid-market accounts, partner/reseller accounts, and e-commerce end users. This is a highly autonomous role for a hands-on marketer who excels at building and executing multi-touch campaigns, yet is also able to think strategically about overall funnel performance.

You will own end-to-end campaign planning, execution, reporting, and optimization, managed in, and requiring deep expertise with HubSpot. Ability to fine-tune sophisticated, event-triggered nurture campaigns and experience engaging complex buyer/influencer/decision-maker ecosystems, including fashion brands, retailers, suppliers, and manufacturers. Working closely with the head of marketing, head of sales, and head of revops, the ideal candidate will possess a blend of data-driven, operational rigor and creative, big-picture strategic thinking.

Key Responsibilities

• Campaign Strategy & Execution:
  • Plan and execute integrated, multi-touch demand generation campaigns across email, paid media, webinars, events, and content syndication.
  • Own top-of-funnel lead generation across enterprise accounts, mid-market accounts, and individual self-service, including lead capture/conversion, campaign lifecycle, audience segmentation/targeting, messaging/asset development, optimization, and reporting.
  • Build and manage a campaign calendar aligned to product and industry milestones (e.g. launches, renewals, industry events, etc.) coordinated across key sales, product, and partner constituencies.
• Marketing Automation & HubSpot Ownership:
  • Lead hands-on execution in HubSpot, including workflows, email campaigns, landing pages, forms, and reporting dashboards.
  • Ensure accurate campaign attribution, tracking, integration, and data integrity, working with Salesforce admin.
  • Improve top-of-funnel conversion rates from MQL to SAL, measured through to closed-won opportunities and continuously optimize campaign performance.
• Account-Based Marketing (ABM):
  • Design and execute multi-touch, account-based nurture campaigns targeting ICP apparel brands and strategic accounts.
  • Partner closely with sales to define target account lists and engagement strategies that complement and empower direct sales outreach.
  • Personalize campaigns based on persona (design, merchandising, technical design, sourcing) and buying stage.
• Customer Segmentation & Scoring:
  • Develop and refine account grading based on Browzwear’s ICP criteria and contact-level lead scoring based on engagement indicators.
  • Segment audiences by firmographics, behaviors, product interest, and lifecycle.
  • Engage existing installed base customers for product education, adoption, advocacy, as well as account renewal/expansion.
• Performance Measurement & Optimization:
  • Analyze campaign performance, closed-won attribution, and pipeline contribution.
  • Build and maintain dashboards to communicate results and insights to marketing and sales leadership.
  • Run ongoing A/B testing across messaging, channels, and conversion paths.

Qualifications

• 4–7 years of demand generation experience in a B2B SaaS enterprise software company
• Deep, hands-on expertise in HubSpot (campaign builds, workflows, reporting, segmentation)
• Proven track record of driving pipeline growth through multi-channel campaigns
• Strong analytical skills and experience with attribution, funnel metrics, and performance optimization
• Experience partnering closely with sales leadership/teams in a global, enterprise sales environment

Preferred Qualifications

• Experience with account-based marketing (ABM) and multi-touch nurture strategies
• Expertise in lead scoring, segmentation, and lifecycle marketing
• Background in fashion/apparel industry; product expertise in PLM, 3D/AI design
• Experience in consumer/B2C/DTC with product-led growth solutions
• Experience with channel, reseller, or partner marketing ecosystems

Benefits

• This role will receive a competitive salary + benefits.
• US annual base compensation: $100,000 to $140,000 annually.
• A variety of factors are considered when determining someone’s compensation, including a candidate’s professional background, experience, and location.

Location

• We are a remote-first organization.