[Hiring] Demand Generation Manager @OnBoard

Role Description

As a Demand Generation Manager, you will play a pivotal role in creating and executing demand generation strategies that drive high-quality pipeline and accelerate revenue growth across the ANZ market. You will collaborate closely with cross-functional teams, leverage modern marketing technologies — including AI-powered tools — and implement data-driven campaigns to fuel the sales pipeline across both enterprise and SMB segments. This role requires a deep understanding of B2B SaaS, marketing automation, and a genuine curiosity for applying AI to improve campaign efficiency and drive measurable business outcomes.

Key Responsibilities

• Develop compelling multi-channel marketing programs across the ANZ region to generate demand, capture engagement, and grow the sales pipeline across both enterprise and SMB segments.
• Deliver high-quality, sales-ready leads to the sales team, enabling them to achieve their new customer acquisition and revenue targets.
• Build integrated plans by partnering with other marketing functions including field marketing, content, social media, product marketing, and marketing operations.
• Create and optimise AI-assisted nurture streams using intent signals, web behaviour, and customer journey data to deliver timely, personalised engagement — maximising the impact of a smaller ANZ database by prioritising quality of engagement over volume.
• Develop, execute, promote and produce strong webinar campaigns that resonate with our audience and drive registrants, attendees and on-demand consumption.
• Identify and execute tradeshows, conferences, and roadshow opportunities.
• Broadcast our product team's newest innovations to generate demand within our prospect database and within the marketing and sales market.
• Develop a deep understanding of the ANZ prospect database, leveraging intent data platforms (e.g. 6sense, Demandbase, Bombora) to identify in-market accounts and surface re-engagement opportunities within a finite addressable market.
• Understand where marketing and sales professionals are getting their information today and build partnerships, co-marketing, and sponsorship opportunities to run campaigns that capture new leads into the database.
• Measure and report on pipeline contribution (MQLs, SQLs), campaign performance, and AI-driven efficiency gains — using dashboards to continuously optimise demand generation activities and demonstrate marketing’s impact on revenue.
• Leverage AI content tools (e.g. ChatGPT, Jasper, Copy.ai) to accelerate campaign copy, email sequences, and ad creative — maintaining brand voice and quality while improving speed to market.
• Build and maintain AI-powered workflow automations (e.g. Clay, n8n, Zapier AI) to streamline lead enrichment, contact scoring, and campaign personalisation at scale.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
• 3-5 years’ experience in demand generation in the B2B SaaS industry, 5-8 years in Marketing.
• Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Proficiency in using analytics tools to measure campaign performance and make data-driven decisions.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• AI-curious marketer who actively uses tools like ChatGPT, Jasper, and Copy.ai to enhance content creation, campaign ideation, and workflow efficiency.
• Strong written and verbal communication skills.
• Ability to collaborate effectively with cross-functional teams, including sales and marketing.
• Results-oriented with a focus on pipeline contribution (MQLs, SQLs) and demonstrating measurable efficiency gains through AI tool adoption.
• Familiarity with intent data and ABM platforms (e.g. 6sense, Demandbase, Bombora) to identify and prioritise in-market accounts within the ANZ region.
• Experience with AI-powered workflow tools (e.g. Clay, n8n, Zapier AI) for lead enrichment, automation, and personalisation at scale.
• Experience working in or with the ANZ B2B technology market is highly regarded.

Competencies

• Accountability
• Adaptability
• Applied Learning
• AI Curiosity & Innovation
• Business Acumen
• Dealing w/Ambiguity
• Collaboration
• Customer Focus
• Decision Making
• Driving for Results
• Initiating Action
• Technical/Professional Skills and Knowledge

Benefits

• Fully remote work with company provided equipment (laptop, software, etc.)
• Employment with a growing, casual, fun, philanthropic minded company
• Comprehensive, high-quality medical/prescription drug plan options, as well as dental and vision plan offerings.
• An employer contribution to your Health Savings Account (HSA) if you participate in a High Deductible Healthcare Plan.
• Medical Flexible Spending Accounts available.
• Dependent Care Flexible Spending Accounts available.
• Basic life insurance in the amount of $50,000 or 1 X’s your salary (whichever is higher).
• Short and long-term disability and Accidental Death and Dismemberment benefits at no cost to you.
• 401K Retirement Savings Plan with automatic enrollment at the first of the month following 60 days of employment at 5% to help you secure your financial freedom.
• Paid Time Off (PTO)/Holiday.