[Hiring] Demand Generation Manager @Suralink Inc

Role Description

We're hiring a Demand Generation Manager to own the digital engine that generates pipeline across our SMB through Enterprise segments. Reporting to the Director of Performance Marketing, you will plan, build, and optimize our paid media, email, landing page, and ABM digital programs — and you will own the reporting and analytics that tell us what's working.

This is a hands-on role for a data-driven marketer who is equally comfortable inside HubSpot, ad platforms, and a spreadsheet. You'll partner closely with our Integrated Marketing Manager, Product Marketing, RevOps, and Sales to turn digital investment into qualified pipeline.

Key Responsibilities

• Paid Media:
  • Plan, launch, and optimize paid campaigns across CTV / OTT, display (programmatic and direct), and paid social (LinkedIn, Meta, and emerging platforms as relevant).
  • Own budget pacing, bid strategy, audience targeting, creative testing, and channel mix — hitting cost-per-opportunity and pipeline targets.
  • Partner with the SEO / paid search agency to coordinate full-funnel channel strategy, avoid overlap, and align on audience signals.
• Email (Owned and Sponsored):
  • Build and execute owned email programs — nurture tracks, product announcements, re-engagement, and event follow-ups — in HubSpot.
  • Source, negotiate, and run sponsored email placements in third-party newsletters and publisher lists; measure pipeline contribution and iterate.
  • Own email performance: deliverability, engagement, and conversion — in partnership with RevOps on list health and compliance.
• ABM and Alliance Digital Execution:
  • Execute ABM digitally across paid and owned channels: target account audiences, 1:many and 1:few campaigns, account-tiered creative and landing experiences, and paid retargeting for priority accounts.
  • Build and run digital co-marketing with alliance partners — joint landing pages, co-sponsored campaigns, shared audience plays — in partnership with the Director of Performance Marketing.
• Landing Pages and Conversion Rate Optimization:
  • Build, launch, and maintain campaign landing pages (HubSpot or equivalent) with clean tracking, fast load times, and conversion-oriented design.
  • Run a disciplined testing program — hypothesis-driven A/B tests, funnel diagnostics, and iterative improvements — to lift conversion across channels.
• Marketing Automation:
  • Serve as the team's marketing automation expert for campaign execution: segmentation, workflow design, nurture logic, progressive profiling, and campaign attribution setup.
  • Partner with RevOps, who owns platform administration, lead routing, scoring architecture, and data model — you own the campaigns that run on it.
• Reporting and Analytics:
  • Own demand gen reporting: channel performance, funnel conversion, cost-per-MQL / SQL / opportunity, and pipeline sourced and influenced by channel.
  • Build dashboards the Director and Sales leadership can trust; surface insights and recommendations, not just numbers.
  • Partner with RevOps on attribution methodology and data integrity.

What Success Looks Like

• Paid channels deliver pipeline at or below target cost-per-opportunity and on pacing.
• Email program drives consistent engagement and meaningful pipeline contribution from both owned and sponsored placements.
• Target accounts show measurable lift in digital engagement and move through the funnel at higher rates than non-target accounts.
• Landing page conversion rates improve quarter over quarter through a disciplined testing cadence.
• Reporting is trusted, timely, and drives better decisions about where to invest next.

Qualifications

• 5-7 years of B2B demand generation experience, ideally in SaaS.
• Hands-on expertise running paid campaigns in LinkedIn Ads and at least two of: Meta, Google Display, programmatic DSPs, and CTV / OTT platforms.
• Deep HubSpot (or comparable MAP) skills — you can build workflows, landing pages, and reports without hand-holding.
• Experience running ABM programs digitally, including target account audience setup and tiered campaign execution.
• Working knowledge of ABM platforms (6sense, Demandbase, RollWorks, or similar).
• Strong analytical chops: comfortable building funnel models and reporting in HubSpot, spreadsheets, and a BI tool.
• Bias toward testing, iteration, and making decisions with data.
• Clear communicator who can translate channel performance into a story sales and leadership understand.

Additional Preferred Qualifications

• Experience marketing to the accounting, audit, or professional services industry.
• Hands-on experience with CTV / OTT buying (The Trade Desk, StackAdapt, or similar).
• SQL, Looker, or Tableau experience for deeper reporting.
• Landing page / CRO tool experience beyond HubSpot (Unbounce, Instapage, VWO, Optimizely).

Benefits

• Remote-friendly policy
• Medical/vision/dental insurance
• Flexible PTO policy and ten paid holidays
• Parental leave
• Professional development allowance
• Community involvement