[Hiring] Demand Generation Manager @TRG Screen

Role Description

TRG Screen are looking for a Demand Generation Manager to join our growing Marketing team. This is an opportunity for a strategic, hands-on marketer who thrives on building from scratch and driving measurable pipeline impact within financial services.

As our first dedicated Demand Generation hire, you will own our Account-Based Marketing (ABM) strategy while leading execution across key channels. You will be the architect of a repeatable ABM program that drives pipeline from named accounts, equips our sales team with data-driven enablement, and builds the reporting infrastructure to prove impact. This is a blank canvas role, ideal for someone who loves to build, learn, and make a big impact as part of a small, ambitious team.

Responsibilities

• ABM Strategy
  • Design and execute tiered ABM programs (1:few and 1:1) targeting 50–100 priority financial services accounts across new logo and whitespace opportunities.
  • Build quarterly campaign plans driven by intent signals and account data from HubSpot and Salesforce.
  • Define success metrics and develop "campaigns-in-a-box", including briefs, assets, and playbooks for seamless sales handoff.
• Hands-On Campaign Execution
  • Brief and guide the creation of bespoke landing pages, email sequences, and webinars.
  • Configure segments and workflows as needed (not full design or build ownership).
  • Coordinate geo-targeted plays and joint sales and marketing motions.
• Reporting & Analytics
  • Build dashboards to track ABM engagement signals, meetings booked, opportunities created, and pipeline influence.
  • Deliver clear reporting that demonstrates program ROI and informs ongoing strategy.
• Sales Enablement & Customer Marketing
  • Leverage Gong insights (with admin access) to identify patterns in objections, wins, and buyer behavior.
  • Develop pitch decks and email sequences informed by call data.
  • Support customer marketing through nurture sequences for at-risk and expansion accounts.
  • Coordinate ABM plays that bridge sales-qualified leads through to customer retention and upsell.

Qualifications

• 3+ years of experience in B2B SaaS demand generation or digital marketing, with a proven track record of pipeline results in ABM or enterprise account programs.
• A strategic thinker who is equally comfortable rolling up their sleeves - you own the plan and execute it.
• Sales-credible: confident reviewing call recordings, extracting insights, and translating them into compelling content and sequences.
• Hands-on experience with HubSpot and Salesforce; familiarity with Gong or a similar conversation intelligence platform.
• Strong communicator with the ability to collaborate effectively with small, cross-functional teams.
• Fully remote-ready with a self-directed working style.
• Experience in financial services or data-driven B2B environments is a plus.

Benefits

• Unlock your potential in an environment where innovation thrives.
• Opportunities abound, and your contributions make a difference.
• Equal opportunities employer committed to diversity and inclusion.