Demand Generation Manager @Service Management Group (SMG)

[Hiring] Demand Generation Manager @Service Management Group (SMG)

Mar 28, 2025 - Service Management Group (SMG) is hiring a remote Demand Generation Manager. 💸 Salary: unspecified. 📍Location: USA.

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Role Description

As SMG’s Demand Generation Manager, you will be responsible for planning and executing comprehensive demand-generation strategies to drive high-quality leads, increase brand visibility, and optimize conversion rates. You will work across multiple channels—including ABM, paid media, SEO, email marketing, partnerships, and events—to fuel pipeline growth and support revenue objectives.

Qualifications

Proven experience in demand generation, ABM, performance marketing, or digital marketing roles.
Strong knowledge of digital advertising, including paid social (LinkedIn Ads, Meta), PPC, and display.
Hands-on experience with SEO, website optimization, and marketing analytics.
Experience managing HubSpot nurturing campaigns, LinkedIn InMail, and outbound marketing campaigns.
Demonstrable ability to track, measure, and optimize campaign performance using data and analytics tools. Familiar with Google Analytics.
Strong understanding of CRM, marketing automation, and lead nurturing strategy.
Understanding of lead scoring qualification frameworks.
Strong written and verbal skills, with the ability to create content as well as promote it.
Experience working with SDR teams to align marketing with outbound prospecting.
Excellent project management and organizational skills.

Requirements

Digital Marketing Strategy

Develop and execute omni-channel campaigns to drive lead generation and sales growth.
Manage ABM, paid social, search, and display ads to generate high-quality leads.
Optimize digital campaigns using web analytics to improve conversion rates.
Align marketing with SDR efforts and ABM strategies for high-value prospects.

SEO & Website Optimization

Implement and manage an SEO strategy to boost organic visibility and lead generation.
Optimize landing pages, blogs, and site structure for search performance.
Analyze web traffic to refine content and conversion strategies.
Ensure best practices for technical and on-page SEO.

Content & Campaign Strategy

Develop gated content (whitepapers, case studies, reports) to drive lead capture.
Align content with demand-gen campaigns for maximum conversions.
Work with content and design teams to produce high-impact assets.
A/B test ads, landing pages, and emails to optimize engagement.

Partnership & Event Marketing

Build partnerships to expand reach and generate leads.
Lead co-marketing initiatives, including joint webinars and content collaborations.
Support virtual and in-person events to drive engagement and sales.
Manage sponsorships and speaking opportunities for brand leadership.

Sales & Marketing Alignment

Ensure marketing-generated leads are effectively nurtured and converted.
Track MQL to SQL pipeline performance and optimize conversions.
Provide sales teams with insights and enablement materials.

Marketing Analytics & Performance Optimization

Define and track KPIs to continuously refine demand-gen efforts.
Use data-driven insights to improve targeting, messaging, and channels.
Conduct A/B testing to boost engagement and conversion rates.
Report on campaign performance, insights, and scaling opportunities.

Benefits

Work hard, have fun environment - We work hard to deliver a fulfilling, exciting workplace environment for each SMG employee.
Values driven culture where we connect, collaborate & co-create.
Remote first company (fully remote)
Unlimited PTO
Tech provided
Company sick pay
Diverse, experienced, friendly team which will welcome you, support you and challenge you.
We are proud to be an equal opportunity employer. We celebrate diversity and create an inclusive work environment.

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📍	Be aware of the location restriction for this remote position: USA
‼	Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.

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Demand Generation Manager @Service Management Group (SMG)

Marketing

Salary 💸 unspecified	Remote Location USA
Job Type full-time	Posted Mar 28, 2025

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📍	Be aware of the location restriction for this remote position: USA
‼	Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.

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[Hiring] Demand Generation Manager @Service Management Group (SMG)

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