[Hiring] Demand Generation Director, Logistics & Supply Chain AI @Raft

Role Description

We are looking for a Director of Demand Generation to take full ownership of our top-of-funnel engine. You’ll architect and execute sophisticated outbound and ABM strategies tailored for the global logistics and freight forwarding industry, engaging enterprise leaders with a modern, AI-enabled marketing stack to drive scale. You aren't just generating leads; you are crafting the strategy and programs that turn high-quality interest into predictable, qualified revenue.

• Architect the End-to-End Strategy: Own the journey from initial awareness to revenue impact, ensuring marketing is a primary, measurable driver of Raft’s growth.
• Engineer Logistics-First ABM Plays: Design and implement highly targeted ABM strategies that resonate with the specific pain points of freight forwarders and global logistics providers.
• Command the Funnel (MQL to SQO): Design high-velocity, multi-channel campaigns—with a heavy focus on LinkedIn and Integrated Media—to acquire and accelerate opportunities through the sales funnel.
• Operationalize the Revenue Stack: Manage our CRM and automation tools (HubSpot) with clinical precision, ensuring data integrity, elite lead nurturing, and real-time pipeline health.
• Drive Systematic Optimization: Manage budgets and performance forecasts to deliver high-ROI results, applying a data-driven experimentation mindset to every campaign.
• Orchestrate Sales & GTM Alignment: Partner directly with SDRs to synchronize outbound/inbound plays and collaborate with Product Marketing.
• Amplify High-Stakes Initiatives: Work cross-functionally with product managers and creators to lead impact across international conferences, webinars, and trade shows.
• Define the Category: Stay at the bleeding edge of B2B tools and demand gen best practices to ensure Raft’s strategy remains industry-leading.

Qualifications

• Logistics & Supply Chain DNA: Deep experience or rapid-learning familiarity with the logistics and supply chain industry.
• High-Agency Enterprise Growth Builder: Proven enterprise experience to architect the demand generation strategy from scratch within a hyper-growth SaaS environment.
• The ABM Strategist: Proven track record of running successful ABM programs for enterprise SaaS.
• HubSpot & Tech Mastery: Power user of HubSpot and the modern revenue stack.
• Data-Obsessed & ROI-Driven: Near-obsessive focus on MQL-to-SQO conversion rates and CAC/LTV.
• AI-Native Mindset: Proactively leverage AI tools to accelerate content distribution and optimize campaign velocity.
• Scaleup Collaboration: Ability to lead through influence and align Sales and SDR teams under a single, high-velocity mission.

Benefits

• Thrive as a "Problem-Grabber" in a high-velocity culture.
• Act as a results-obsessed architect of our global lead-gen engine.
• Channel your curiosity into a genuine understanding of our market.
• Help scale a Product-led powerhouse where the bar is high.
• Excel in a multicultural environment that lives and breathes flexibility.