[Hiring] Demand & Digital Marketing Manager @GoCanvas

Role Description

We are looking for a Demand & Digital Marketing Manager to accelerate pipeline growth for GoCanvas across both our Direct and embed/white label motions. This role blends traditional demand generation with digital marketing execution—owning the strategy, campaigns, and channels that drive high-quality leads, ABM engagement, and top-of-funnel awareness.

• Build and execute integrated demand-generation programs that drive high-quality leads across paid, organic, ABM, email, and inbound channels.
• Drive qualified pipeline by optimizing targeting, messaging, landing pages, and digital conversion paths.
• Support the execution of paid media channels (search, paid social, display, retargeting) and continuously optimize for ROAS and pipeline performance.
• Develop new lead-generating motions—including content-driven campaigns, industry playbooks, gated assets, checklists, comparison guides, and problem–solution landing pages.
• Lead webinar programs for prospective buyers and create nurture journeys that improve lead quality and funnel velocity.
• Run targeted ABM campaigns to engage and convert high-value OEM prospects.
• Track, analyze, and report on campaign performance with clear insights that improve conversion and funnel velocity.
• Collaborate with contractors and internal teams on creative, targeting, budget allocation, and optimization strategies.
• Support SEO and AI discoverability initiatives with content recommendations and digital optimization best practices.

Qualifications

• 5–7 years of experience in B2B SaaS demand generation, digital marketing, or growth-oriented marketing roles.
• Proven ability to optimize paid media programs (LinkedIn, Google Ads, paid social).
• Hands-on experience running ABM campaigns and managing tiered target account lists.
• Experience planning and executing webinars, digital campaigns, and multi-touch nurture programs.
• Strong analytical skills with the ability to interpret data, build dashboards, and make optimization decisions.
• Experience working with CRM and MAP platforms (Salesforce, HubSpot, Marketo, or similar).
• An AI-driven mindset—leveraging AI tools and automation to accelerate campaign execution, improve insights, and continuously increase marketing efficiency and performance.
• Excellent project management and cross-functional communication skills.
• A proactive, self-driven approach and comfort working in a fast-moving, high-growth marketing environment.

Benefits

• Health insurance (medical, dental & vision).
• Life insurance.
• 401(k).
• Paid time off.
• Expected compensation range for this position is about $95k-118k CAD annually.