[Hiring] Demand Capture Manager @Happy Howl

Role Description

The media buying team creates demand. You capture it. As Demand Capture Manager, you’ll own every organic and bottom-of-funnel touchpoint that converts interest into revenue — from SEO and organic social to product page optimization and Amazon listings. This is a high-impact role that directly influences conversion rates, CAC efficiency, and revenue growth.

What You’ll Do

• Own SEO strategy and execution across the Happy Howl website and blog.
• Manage organic social media presence and content distribution.
• Optimize product pages, landing pages, and checkout flows for conversion.
• Lead Amazon listing optimization and organic ranking strategy.
• Build and optimize quiz funnels and guided shopping experiences.
• Track organic traffic, search rankings, conversion rates, and attributed revenue.
• Coordinate with content and paid media teams on integrated campaign execution.

Qualifications

• 3–5 years in digital marketing.
• Experience with SEO, organic social, and CRO.
• Ability to tie marketing efforts to revenue.

Requirements

• Ownership of outcomes and proactive problem-solving.
• Ability to work under urgency and prioritize effectively.
• Experience building organic traffic and conversion infrastructure from scratch.
• Commitment to enhancing conversion experiences.

Nice to Have

• Experience with Amazon SEO and marketplace optimization.
• Background in DTC food, pet, or subscription businesses.
• Familiarity with TikTok Shop and social commerce.
• CRO certification or demonstrable A/B testing experience.

Benefits

• Competitive salary ($85K–$105K) plus bonus opportunity and equity.
• Own the full organic and conversion function at a fast-growing DTC brand.
• Remote work flexibility.
• Collaborate with an experienced growth team and cutting-edge AI tools.