[Hiring] Customer Marketing Manager @Webgility
Feb 28, 2025 - Webgility is hiring a remote Customer Marketing Manager. 💸 Salary: inr 25.00 lpa - inr 35.00 lpa. 📍Location: India.
Role Description
As a Customer Marketing Manager, you will own and execute strategies to drive upsell, cross-sell, retention, and customer engagement. You will work closely with customer success, product, and sales teams to improve onboarding, customer communication, and long-term loyalty.
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Upsell & Cross-Sell
- Develop targeted campaigns to increase expansion revenue from existing customers.
- Implement segmentation-based marketing to identify upsell opportunities.
- Partner with sales and customer success to support revenue growth initiatives.
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Customer Engagement & Retention
- Design newsletters, webinars, and training sessions to keep customers informed and engaged.
- Lead product roadmap sessions to enhance customer loyalty and advocacy.
- Establish customer marketing programs to improve NPS, product adoption, and retention rates.
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Onboarding & Nurture Campaigns
- Build automated onboarding sequences to improve user activation and reduce churn.
- Develop personalized customer journeys to enhance engagement and long-term value.
- Analyze customer behavior data to optimize lifecycle marketing strategies.
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Customer Communication & Advocacy
- Act as the voice of the customer, gathering feedback to inform product and marketing strategies.
- Drive case studies, testimonials, and referral programs to amplify customer success.
- Collaborate with CSMs and product teams to ensure effective customer messaging.
Qualifications
- 7-10 years of experience in Customer Marketing, Lifecycle Marketing, or Retention Marketing.
- Proven track record in B2B SaaS, SMB eCommerce, or Retail industries (preferred).
- Strong experience in email marketing, customer engagement tools, and CRM platforms.
- Ability to create data-driven marketing strategies to drive upsell, retention, and engagement.
- Hands-on experience with customer journey mapping, onboarding automation, and loyalty programs.
- Preferred experience with HubSpot, Intercom, Gainsight, Customer.io and Google analytics.
- Excellent communication and storytelling skills to build strong customer relationships.
Location
This position is 100% remote in India, and a reliable internet connection is necessary to complete job duties.
Compensation
INR 25.00 LPA - INR 35.00 LPA
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| 📍 | Be aware of the location restriction for this remote position: India |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
💸
inr 25.00 lpa - inr 35.00 lpa
|
Remote
Location
India
|
|
Job Type
full-time
|
Posted
Feb 28, 2025
|
| 📍 | Be aware of the location restriction for this remote position: India |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
