[Hiring] Customer Marketing Executive @Launchmetrics

Role Description

The Customer Marketing Executive plays a key role in driving customer-focused initiatives aimed at strengthening engagement and revenue growth within Launchmetrics’ existing client base. This role ensures every initiative drives upsell potential and directly contributes to revenue growth.

• Develop and execute contact acquisition strategies within existing accounts to expand reach across new departments, brands, regions, and decision makers, increasing engagement and identifying new revenue opportunities.
• Plan and deliver mid-funnel engagement initiatives, including physical meet-ups, executive roundtables and virtual events, to strengthen relationships, surface new needs, and generate qualified expansion opportunities.
• Organize and lead 1:1 customer workshops using Launchmetrics data, interpreting insights through the client’s business lens.
• Own all customer email communications, from monthly newsletters to targeted upsell and cross-sell campaigns.
• Lead the strategic development of customer nurturing programs based on product usage data and intent signals.
• Align regularly with Customer Success, Sales and Revenue Operations to define expansion priorities, target accounts, revenue objectives, and go-to-market plans.
• Track, analyze, and report on engagement metrics, contact growth, campaign performance, event influence, and workshop impact.

Qualifications

• 3–4 years of experience in customer marketing, field marketing or a related area.
• Solid understanding of digital marketing tactics.
• Strong communication and storytelling abilities.
• Highly organized and detail-oriented.
• Familiarity with email marketing tools (ideally Hubspot) and CRM environments such as Salesforce.
• Data-driven with the ability to track campaign performance and analyze results.
• Proven ability to work with cross-functional teams.
• A self-starter with strong organizational skills.
• Comfortable working in a fast-paced environment with evolving priorities and goals.

Requirements

• Experience managing a wide range of initiatives from planning and executing physical events to designing, launching, and optimizing digital and email campaigns.
• Ability to manage multiple initiatives while maintaining a structured and results-driven approach.
• Proactive and adaptable to changing environments.

Benefits

• Access to growth and advancement possibilities.
• Learning and development allowance.
• Benefits package tailored to each location.
• Flexible work arrangements.
• Support for establishing your home office.
• Other perks.

Company Description

Launchmetrics is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce.