[Hiring] Customer Lifecycle Marketing Manager @D2L

Role Description

The Customer Lifecycle Manager plays a critical role in shaping and optimizing how customers experience D2L throughout their entire journey—from onboarding and adoption to maturity, renewal, and expansion. This role is responsible for designing and operationalizing lifecycle programs that improve customer engagement, reduce churn, and drive long-term value realization.

As a core member of the Customer Success or Customer Marketing team (depending on structure), the Customer Lifecycle Manager uses data-driven insights, deep customer empathy, and cross-functional collaboration to build scalable, personalized lifecycle experiences. This leader ensures customers are supported with the right message, at the right time, through the right channel—ultimately helping them achieve meaningful outcomes with D2L’s solutions.

Qualifications

• 5+ years of experience in lifecycle marketing, customer marketing, or related fields.
• Experience working with B2B SaaS or technology-driven products preferred.
• Hands-on experience with marketing automation tools (e.g., Marketo, HubSpot, 6sense, Salesforce).
• Strong understanding of customer segmentation, email marketing, and retention strategies.
• Proven track record of executing multi-channel campaigns that drive customer engagement and retention.
• Ability to translate data insights into actionable marketing strategies.
• Exceptional communication and collaboration skills.

Requirements

• Strategic Thinking – Ability to design end-to-end customer lifecycle strategies that influence retention and expansion.
• Customer-Centric Mindset – Deep commitment to understanding customer needs and driving value realization.
• Data-Driven Decision Making – Experienced in analyzing customer health, journey metrics, and engagement insights.
• Marketing Automation Expertise – Proficiency with lifecycle automation platforms (HubSpot, Marketo, Planhat, Salesforce, etc.).
• Content Development – Strong writing and storytelling skills to craft effective customer communications.
• Project Management – Ability to manage multiple priorities and drive cross-functional initiatives.
• Collaboration & Influence – Adept at working across Customer Success, Product, Sales, and Marketing.
• Problem-Solving – Proactively identifies issues and creates scalable solutions.
• AI Acumen – Ability to leverage emerging AI tools to support personalization, content generation, and lifecycle optimization.

Benefits

• Impactful work transforming the way the world learns.
• Flexible work arrangements.
• Learning and Growth opportunities.
• Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program.
• 2 Paid Days off for SkillsWave-related activities like exams or final assignments.
• Employee wellbeing (Access to mental health services, EFAP program, financial planning and more).
• Retirement planning.
• 2 Paid Volunteer Days.
• Competitive Benefits Package.
• Home Internet Reimbursements.
• Employee Referral Program.
• Wellness Reimbursement.
• Employee Recognition.
• Social Events.
• Dog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices.