[Hiring] CRO Specialist @Shero Commerce

Role Description

Shero is hiring a full-time CRO Specialist to own conversion rate optimization across our Shopify client portfolio. This is a hands-on role for someone who reads data quickly, spots the story behind the numbers, and turns it into clear hypotheses, wireframes, and tests that move revenue.

• Audit and diagnose:
  • Combine GA4, Shopify analytics, heatmaps, scroll maps, and session recordings into one clear view of the funnel.
  • Identify friction, drop-off points, and missed revenue, and quantify the opportunity behind each finding.
  • Run full CRO audits on Shopify stores across the buying journey, including product discovery, product pages, cart, and checkout.
• Turn data into hypotheses:
  • Write sharp, testable hypotheses grounded in quantitative and qualitative evidence.
  • Prioritize ideas using a consistent framework (such as ICE or PIE) based on impact, confidence, and effort.
  • Translate findings into plain language recommendations clients and internal teams can act on.
• Wireframe the solution:
  • Produce high-level wireframes and annotated concepts that show what to change and why.
  • Hand off clear briefs to designers and developers so tests move from idea to launch without rework.
• Build and run the roadmap:
  • Own a prioritized CRO roadmap for each client.
  • Assess traffic and data quality to determine when A/B testing is viable; for lower-traffic stores, use customer research and other evidence to recommend improvements.
  • Set up, QA, and launch A/B and multivariate tests across different testing platforms.
  • Define primary, secondary and guardrail metrics, sample size, and test duration before launch.
  • Analyze results with statistical rigor, document learnings, and feed them into the next round of tests.
• Partner across teams:
  • Work with digital marketing specialists to align landing pages and offers with traffic sources.
  • Collaborate with design, solutions, and development to turn recommendations into feasible, effective customer experiences.
  • Identify tracking and measurement issues that could affect CRO decisions, and work with the Marketing Technology Engineer to validate data, resolve issues, and ensure reliable test results.
  • Present findings and test results to clients and leadership in a clear, confident way, including occasional on-site client visits.
  • Contribute to various team meetings and share wins and learnings across all Shero teams.
• Grow the CRO practice:
  • Identify opportunities to expand CRO support for existing clients and introduce the service to clients who don’t currently use it.
  • Partner with account and sales teams to develop recommendations and support proposals, with guidance from the wider team.
  • Help develop CRO processes and share your knowledge with future team members, with the potential to take on greater team leadership over time.

Qualifications

• Five or more years of ecommerce experience, preferably at an agency, with at least three years focused on CRO.
• Ecommerce depth matters more than years in CRO alone: candidates who moved into CRO from design, marketing, or solutions roles are encouraged to apply.
• Shopify experience: knowledge of Shopify themes, apps, checkout, and analytics.
• Strong GA4 skills, including funnel exploration, segments, events, and ecommerce reporting.
• Proven experience with heatmapping and session recording tools such as Hotjar, Microsoft Clarity, or Lucky Orange.
• Experience setting up and running tests on more than one testing platform.
• A track record of audits that led to tests, and tests that led to measurable revenue gains.
• Ability to create clear wireframes in Figma or a similar tool.
• Solid understanding of test statistics: significance, sample size, and when to call a test.
• Clear written and verbal communication with both technical and non-technical audiences.
• Comfort using AI tools such as Claude to speed up analysis, audits, and test documentation.
• Ability to work remotely with consistent overlap with US business hours, where most Shero clients are based.

Requirements

• Experience with Google Tag Manager and event tracking setup (nice to have).
• Background in UX research, user testing, or survey tools (nice to have).
• Experience with pricing, offer, and shipping threshold tests (nice to have).
• Familiarity with digital marketing channels and how these affect onsite conversion (nice to have).

Benefits

• Competitive compensation and benefits, including:
  • Paid time off, sick days, flex time, and paid holidays, with options for floating or religious holidays.
  • Medical and dental benefits upon eligibility.
  • Eligibility for our 401(k) plan after one year of employment, with an employer match up to 3%.
• A remote-first company with processes, culture, and communication built to make remote work feel connected and effective.
• Room to grow, with opportunities for professional growth and development.
• Varied, meaningful work with a diverse portfolio of clients.
• A collaborative, supportive team culture.