[Hiring] CRO Specialist @Activate Talent

Role Description

We’re helping our client find a Conversion Rate Optimization (CRO) Specialist to improve website performance across the e-commerce funnel. This role requires a highly data-driven professional capable of auditing site performance, identifying friction points, and implementing structured tests to increase conversion rates and average order value (AOV).

• Conduct comprehensive e-commerce funnel audits
• Analyze user behavior using heatmaps and analytics tools
• Identify barriers to purchase and conversion drop-offs
• Develop and execute structured A/B testing frameworks
• Optimize product pages, landing pages, and checkout flows
• Design bundling, upsell, and cross-sell strategies to increase AOV
• Track, measure, and report on performance improvements
• Present insights and continuously refine testing hypotheses

Qualifications

• 5+ years of CRO experience with measurable results
• Proven success optimizing Shopify-based ecommerce stores
• Strong analytical skills and familiarity with analytics platforms
• Experience in DTC apparel preferred