[Hiring] CRM Marketing Manager II (Data Driven Strategy) @NerdWallet

Role Description

We are looking for a CRM Manager to manage email communications for our user base. As our program continues to grow, we are looking for someone to assist with the development, implementation, and optimization of our engagement campaigns. These emails target new and active audiences to drive engagement with multiple features, products, and verticals through onboarding, cross-sell, browse abandon, and blast campaigns. You'll develop and execute operational plans to onboard new users and to engage our broad audience, leveraging data-driven insights to drive revenue-generating campaigns.

The CRM Manager will be responsible for the day-to-day management and long-term operational strategy of our CRM platform, including:

• Designing, building, and launching automated email, SMS, and push notification campaigns.
• Monitoring campaign performance, analyzing key metrics, and providing data-driven insights.
• Identifying opportunities for A/B testing and optimization to improve engagement, conversion rates, and overall campaign effectiveness.

This role reports to the Director, CRM.

Where you can make an impact:

• Drive CRM strategy: Identify and translate business goals into an effective CRM marketing strategy and operational vision for all campaigns.
• Let data tell the story: Drive campaign optimizations with a data-driven roadmap and clear metrics.
• Drive operational excellence: Develop and document best practices and workflows for our CRM operations.
• Maintain alignment and prioritization: Manage multiple priorities and partner cross-functionally with various teams.

Qualifications

• Extensive hands-on experience with at least one major CRM/marketing automation platform (e.g., Salesforce Marketing Cloud, Iterable, Braze, HubSpot, Marketo, Klaviyo).
• Strong understanding of data structures, segmentation logic, and data management principles.
• Experience with API integrations and webhooks to connect and sync data between different marketing tools and data sources.
• Proficient in HTML/CSS for building and troubleshooting email templates.
• Familiarity with a scripting language like AMPscript, handlebars, or Liquid for advanced personalization and dynamic content.
• Proven ability to analyze campaign performance, A/B test results, and customer data to identify trends and make data-driven recommendations.
• Excellent problem-solving skills to troubleshoot technical issues, data discrepancies, and campaign-related challenges.
• A knack for identifying inefficiencies and developing new processes, workflows, and best practices to improve operational excellence.
• Ability to see the big picture and understand how CRM operations impact the entire customer lifecycle and business goals.
• Meticulous attention to detail for ensuring campaign accuracy, data integrity, and regulatory compliance.
• Strong project management skills to manage multiple campaigns and projects simultaneously.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.

Requirements

• 3+ years Experience with business intelligence and data visualization tools like Tableau, Power BI, or Looker.
• General knowledge of or direct experience with CDPs (e.g., Segment, mParticle).
• Intermediate or expert level skill in HTML, CSS, and scripting languages (like JavaScript or Python).
• Experience with dedicated A/B testing and experimentation platforms (e.g., Optimizely, VWO).
• Demonstrated ability to work effectively with non-marketing teams, particularly engineering, data, and product.
• A solid understanding of data privacy regulations like GDPR and CCPA.
• Familiarity with project management methodologies like Agile or Scrum.

Benefits

• Industry-leading medical, dental, and vision health care plans for employees and their dependents.
• Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown.
• New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care.
• Mental health support.
• Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests.
• Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution.
• Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend).
• Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends).
• Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities.
• Hackathons and team events across all teams and departments.
• Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction.
• Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match.
• 401K with 4% company match.
• Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar.
• Disability and Life Insurance with employer-paid premiums.