[Hiring] CRM Marketing Automation Specialist @Sacap

Role Description

The CRM & Marketing Automation Specialist is responsible for using Microsoft Dynamics 365 Customer Insights to deliver targeted, automated communications that support student acquisition, conversion, engagement and retention.

• Working closely with Marketing, Admissions, Business Development and Technology.
• Translates marketing and customer lifecycle requirements into effective customer journeys, audience segments, campaigns and automation workflows.
• Accountable for the hands-on implementation, monitoring and optimization of CRM marketing activity across the prospect-to-student lifecycle.
• Partners with Technology and external providers on integrations, security and technical platform requirements.
• Closely liaises with the Disability Committee, Student Support Teams, Student Administration and Academic teams.

Qualifications

• Relevant degree, diploma or professional qualification in Marketing, Digital Marketing, Business, Information Systems, Customer Experience or a related field.
• Five or more years' experience in CRM, lifecycle marketing, email marketing or marketing automation.
• Hands-on experience using Microsoft Dynamics 365 Customer Insights, Salesforce Marketing Cloud, HubSpot, Adobe Campaign or a comparable platform.
• Demonstrated experience building customer journeys, segments, automated campaigns and lead-nurture programmes.
• Experience working with customer lifecycle, lead-management and conversion processes.
• Experience interpreting campaign, engagement and funnel-performance data.
• Understanding of consent management, POPIA and responsible customer-data use.
• Experience working with Admissions, Sales or customer-facing teams would be advantageous.
• Microsoft Dynamics 365 or relevant marketing automation certification would be advantageous.
• Basic HTML and email-template knowledge would be advantageous.

Personal Attributes

• Systems thinking
• Attention to detail
• Problem solving
• Collaboration
• Adaptability
• Data-driven approach
• Proactive mindset

Skills

• Microsoft Dynamics 365 Customer Insights
• CRM and lifecycle marketing
• Marketing automation
• Lead nurturing and conversion
• Customer journey development
• Segmentation and personalisation
• Campaign planning and execution
• Email marketing
• Lead scoring and lifecycle management
• CRM campaign reporting
• Data interpretation and optimisation
• Testing and quality assurance
• Data quality and consent management
• Stakeholder and vendor management
• Basic understanding of CRM integrations

Operating Hours

This is a full-time position operating from Mondays to Fridays:

• Monday to Thursday: 08:30 – 17:00
• Friday: 08:30 – 16:00

Application Process

Kindly submit your Curriculum Vitae, a copy of your ID and all relevant supporting documents to our career’s portal.