[Hiring] CRM Manager Reactivation @IPSY

Role Description

IPSY is seeking a CRM Manager, Reactivation to own and transform our resubscription growth engine. This role is accountable for driving former members back into the IPSY ecosystem— increasing resubscriber volume, improving reactivation efficiency, and elevating the long-term value of returning members—in partnership and support of your manager (Senior Director).

This is a highly commercial, cross-channel role. You will:

• Forecast and drive performance against resubscriber targets.
• Proactively identify risks and design mitigation plans in partnership with channel owners across email, push, SMS, paid media, organic, site experience, and interstitials.
• Help evolve and improve how IPSY approaches reactivation today — shifting from tactical campaigns to a data-driven, personalized, cross-channel strategy rooted in member behavior, predictive signals, and experimentation.
• Partner closely with Lifecycle, Paid Media, Tech (Product, Engineering), Data/Analytics, Creative, Operations, Legal, and CX to build scalable programs that deliver measurable growth.

This position reports to the Senior Director of Loyalty and can be fully remote from the 16 U.S. states where IPSY hires.

Qualifications

• 8+ years of lifecycle, CRM, growth, or subscription marketing experience.
• Demonstrated ownership of revenue-driving programs tied to retention, reactivation, or subscriber growth.
• Exceptional analytical storytelling skills.
• Strong forecasting experience and comfort managing to performance targets.
• Proven ability to identify risk early and design mitigation strategies.
• Advanced A/B testing and experimentation experience.
• Strong analytical fluency (Excel/Google Sheets required; familiarity with Tableau, Sigma, Amplitude, Looker, etc.).
• Strong experience across email, push, SMS, and Site Marketing.
• Experience working within enterprise ESPs (Iterable preferred; Braze, Salesforce Marketing Cloud, etc.).
• Strong understanding of segmentation, personalization, triggered journeys, and automation.
• Experience operating within subscription and/or eCommerce businesses preferred.

Requirements

• Ability to collaborate effectively with cross-functional stakeholders and drive alignment on shared goals.
• Comfortable operating in ambiguity and building new systems where none exist.
• Strong executive communication skills.
• Balances strategic thinking with hands-on execution.
• Highly accountable and performance-oriented.
• Detail-driven but able to zoom out to the broader business impact.
• Thrives in fast-paced environments.
• Bachelor’s degree required.

Benefits

• Competitive base salary & bonus program.
• Medical, dental & vision insurance.
• 401(k) plan with company match.
• Paid Time Off.
• Work from home flexibility.
• Free IPSY Extra subscription.
• Learning & development programs.

Company Description

IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership.

• Home to sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate.
• We curate beauty for millions of members so they can play, explore, and express their unique beauty every day.
• We're proud to be a remote-first company.
• Our fully remote team members have the chance to live and work where they want.