[Hiring] CRM/Email Marketing Specialist @D2B

Role Description

You will be responsible for defining, building and scaling prominent CRM programs across our clients ensuring their email marketing needs are met and exceeded. You are highly analytical and commercially minded, and know how to turn customer data into clear, actionable strategy. This is a hands-on role that blends data with creativity to accelerate the growth across our clients' edm channels. Using platforms such as Klaviyo, Marapost and Mailchimp you will ideate, build and optimise emails and lifecycle journeys that drive customer retention, lifetime value and frequency.

Responsibilities

• Lead the development, management and evolution of automations, segments and customisation across all stages of the customer lifecycle
• Continuously identify gaps and opportunities within the customer journey, and prioritise new initiatives
• Set the roadmap for how CRM contributes towards our clients’ growth
• Lead the planning and execution of all email and SMS campaigns, including product launches, promotions and key trading moments
• Be proficient in design and various design tools or brief in design to our graphics team
• Ensure campaigns are aligned to our clients audiences and brand tone of voice
• Own CRM reporting and performance analysis across key metrics including revenue contribution, open/click rates, conversion, LTV
• Translate data into clear insights and actionable recommendations
• Stay up to date with latest CRM developments and bring new ideas to continuously improve performance
• Ensure data hygiene and integrity as systems and the business evolve
• Development of set processes in achieving the day-to-day tasks of the Email Marketing team
• Assist in developing CRM strategy for our clients
• Collaborate with content and performance marketing teams to identify which offers to promote
• Monitor and analyse results of email marketing campaigns, including monthly KPI reporting
• Recommend and develop optimal campaign plans, formats and platforms to grow profitability, including creating action plans and strategies
• Take ownership of the user journey, implementing strategies for all customer communication

Qualifications

• 3+ years experience in similar field
• 3+ years experience in agency environment
• Strong retention marketing knowledge
• Passionate team player, able to collaborate across departments
• Eye for detail, enhancing customer experience through clear, impactful communication
• Fluent in English, both written and spoken
• Experience working with creative teams, including digital design, to prepare visual assets for campaigns
• Detail-oriented and well-organised, with strong prioritisation skills and awareness of broader project impacts
• Able to manage complexity and progress multiple tasks simultaneously
• Good knowledge of HTML/CSS
• Hands-on experience with EDM and other CRM marketing tools