[Hiring] CRM and Web Operations Manager @Liquid Death

Role Description

We’re looking for a CRM & Web Operations Manager to own the day-to-day execution of our CRM and website operations. This key individual contributor role sits at the center of creative, marketing, analytics, and technology, ensuring that campaigns move smoothly from concept to launch and that our digital channels operate with speed, precision, and quality. This key role will require someone high in technical project management capability and also who is highly organized, proactive, and energized by turning creative ideas into high-performing digital campaigns.

Key Responsibilities:

• Project Management & Workflow Operations
  • Build, curate, and manage our weekly sprint process with an agile mindset.
  • Maintain and enforce the CRM production calendar, ensuring campaigns are planned and executed on schedule.
  • Translate requests from across the organization into clear, detailed, and measurable Asana tickets.
  • Prioritize incoming work across teams and ensure stakeholders understand timelines and expected outcomes.
  • Coordinate work across creative, marketing, campaign, DevOps, and product teams.
  • Serve as the operational hub between teams, ensuring alignment and keeping campaigns moving toward launch.
• CRM Operations (Email & SMS)
  • Manage the end-to-end CRM campaign production process from asset requests through implementation.
  • Coordinate CRM launches across Campaign, Beverage Innovation, and Merchandising teams.
  • Track and follow up on creative assets to ensure campaigns remain on schedule.
  • Provide regular status updates and timeline visibility to stakeholders.
• CRM Performance & Optimization
  • Own CRM performance analytics and report on key campaign outcomes.
  • Analyze customer behavior and campaign performance to uncover insights that improve LTV, engagement, and conversion.
  • Design and execute A/B testing strategies for subject lines, send times, and content.
  • Continuously evolve the Liquid Death CRM playbook through testing and data-driven optimization.
• Website Operations
  • Manage implementation of site updates, audits, page builds, feature requests, and ongoing site optimization.
  • Coordinate with DevOps to ensure backend updates support performance, stability, and compliance.
  • Provide clear implementation instructions via Asana tickets.
  • Perform QA and quality control on launches and updates to ensure they deploy correctly.

Qualifications

• Bachelor degree in Digital Marketing, Communications, or another related business field preferred.
• 5+ years of progressive Marketing Coordinator experience in fast-paced digital marketing or CRM/Lifecycle marketing roles, technical project management, or a combination with proven ability to manage complex marketing workflows and production calendars, ensuring campaigns launch on time and meet cross-team deadlines.
• Functional understanding of Shopify Liquid, CSS, and HTML required.
• Knowledge of CRMs firm requirement (Klaviyo preferred).
• Project Management: First-hand knowledge of Asana (user and builder) strongly preferred to manage workflows, build tickets, and coordinate cross-functional workstreams.
• Experience managing CRM campaigns (email and SMS) from planning and asset coordination through deployment and performance analysis required.
• Highly organized, proactive, and self-directed, with a strong attention to detail and ability to manage multiple priorities simultaneously.
• GREAT communication and relationship management skills - written, verbal, and personal.
• Curious. Forward thinker. Self-starter.
• Ability to work with cross functional teams across organizations to achieve results.
• Deep comfort with joining a high growth start up environment where a high degree of ambiguity and adaptability to flex to market dynamics are critical.
• Proficiency with Google Suite (Google Sheets, Docs, Slides) preferred.
• Willingness to work pacific time zone hours required.
• Willingness to travel up to 10% as needed.

Benefits

• Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA).
• FSA and Dependent Care FSA.
• Guardian dental and vision coverage.
• UNUM packages include life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage.
• 100% matching of your Empower Retirement contributions up to 4% after just three months.
• Student Loan Retirement Match to help crush your student debt while saving for retirement.
• Wellness perks, including Headspace, ClassPass memberships, and a robust EAP.
• SNOO Bassinets for your little ones.
• Nationwide pet insurance to keep pets happy and healthy.
• 17 paid holidays.
• Flex PTO.
• Travel assistance.