[Hiring] CRM Analyst @Globalfy

Role Description

We are looking for a highly organized, detail-oriented, and strategic CRM Analyst to take ownership of our communication initiatives and customer lifecycle strategies. This role is ideal for someone with hands-on experience in HubSpot Marketing Hub, who can combine execution excellence with strategic thinking to optimize customer engagement across multiple channels, like Email and WhatsApp.

You will play a key role in designing, executing, and improving CRM strategies that impact the entire customer journey, from lead generation to retention and churn.

• Own the implementation and optimization of CRM campaigns across Email, WhatsApp, and other channels using HubSpot Marketing Hub.
• Design and manage automated workflows, ensuring efficiency, scalability, and alignment with business goals.
• Develop and execute communication strategies across the customer lifecycle (lead, onboarding, engagement, retention, churn) and for seasonal campaigns such as Black Friday, Webinars, tax season, and more.
• Build and maintain audience segmentation strategies to ensure relevant and personalized communication.
• Monitor campaign performance, generate reports, and build dashboards to track key metrics and identify optimization opportunities.
• Define and execute A/B testing strategies across content, timing, and other campaign variables to drive continuous optimization and performance improvement.
• Collaborate with the Marketing, Sales, and Customer Experience teams to ensure alignment on messaging and the customer journey.
• Identify and implement process improvements to increase efficiency and performance in CRM operations.
• Leverage AI tools (such as ChatGPT, Claude, and HubSpot AI features) to enhance email layouts, calls to action, automation, reports, and overall CRM performance.

Qualifications

• Advanced English (written and verbal).
• Proven hands-on experience with HubSpot Marketing Hub (essential).
• Strong experience with Email and WhatsApp communication strategies.
• Advanced knowledge of Workflows within HubSpot.
• Experience in building reports and dashboards, with the ability to analyze campaign performance and extract insights.
• Strong understanding of customer lifecycle and CRM strategies across different journey stages.
• High level of attention to detail and organization, ensuring accuracy in execution and data handling.
• Experience using AI tools (e.g., ChatGPT, Claude).
• Strong communication skills and the ability to work with different teams inside the company.

Requirements

• You’ll stand out if you have experience in global or fast-paced startup environments.
• Have knowledge of CRM best practices in B2B or SaaS environments.

Benefits

• A true builder’s environment, with autonomy and real ownership.
• Space to test ideas.
• A high-performing team and challenging, meaningful projects.
• The opportunity to grow with the company and leave your mark.

Schedule

• Mon - Fri 9:00 am - 5:00 pm (East-time).
• The position is full-time, which means that you must be available every working day between 9 am and 5 pm EST due to time-zone changing according to Daylight saving time in the United States.

Type of recruitment

• Remote (Brazil).

Our selection process

We want you to have a smooth and transparent experience throughout your journey with Globalfy. Here’s what you can expect from our selection process:

• Screening
• Interview with HR
• Interview with the Hiring Manager
• Live assessment
• Reference verification

Note: The selection process may vary depending on the position and can include additional stages if necessary.

We’re looking forward to your application!