[Hiring] Creative Strategy Lead @Point2Web

Role Description

We’re hiring a Creative Strategy Lead who treats creative as a growth lever — not just production. This is a senior individual contributor role with full ownership of creative performance across verticals. You will be responsible for measurable outcomes — CTR, CVR, CPA, ROAS — by generating strong concepts, testing at speed, and scaling what works.

If you think like a growth operator and move fast with data, this role is built for you.

Qualifications

• 5+ years in performance-focused creative or creative strategy roles.
• Proven senior individual contributor: originates ideas and owns outcomes.
• Strong video editing and production experience.
• Deep understanding of performance metrics, funnels, and creative testing.
• Highly autonomous and able to set direction without close oversight.
• Experience across major paid media platforms.
• Hands-on experience using AI-powered creative and production tools.

Requirements

• Generate and test innovative creative angles, hooks, and concepts across video, static ads, and landing pages.
• Drive measurable performance improvements across campaigns and funnels.
• Build scalable creative systems that enable speed, quality, and repeatability using AI tools.
• Own creative strategy, direction, and performance across all verticals and channels.
• Originate creative angles, narratives, and funnels proactively.
• Be fully accountable for creative outcomes, not just output.
• Set creative priorities based on business impact and performance data.
• Embed deeply with each vertical to understand audience, offer, funnel economics, and competitive landscape.
• Drive creative strategy across full funnels, campaigns, and channels, not just individual ads.
• Ensure creative reflects what converts per channel and per vertical.
• Use performance data to lead creative decisions, not just report results.
• Own A/B testing and optimization for both new and existing campaigns.
• Scale winners, kill underperformers quickly, and continuously improve performance.
• Personally concept, script, and produce high-impact creative: video, UGC-style ads, static creative, and landing pages.
• Ship production-ready assets optimized for Meta, TikTok, YouTube, Google, Native, and emerging channels.
• Leverage AI tools for ideation, scripting, editing, versioning, automation, and optimization.
• Partner closely with Media Buyers, BI, Analytics, Engineering, and Account teams.
• Influence campaign planning, testing priorities, and budget allocation through data-backed creative leadership.

Benefits

• Competitive Compensation: Strong base salary aligned with senior Canadian market benchmarks, plus performance-based incentives tied to measurable impact.
• Performance Recognition: Clear connection between results and rewards.
• Autonomy: Influence creative direction, testing priorities, and strategic decisions.
• Growth & Development: Build rare, high-value expertise at the intersection of creative, AI, and performance marketing in a fast-scaling environment.
• Growth Mindset Culture: We value experimentation, speed, and continuous improvement.
• Remote Flexibility: Toronto-based or fully remote within Canada.