[Hiring] Creative Strategist & Paid Media Lead @Activate Talent

Role Description

Our client is looking for a Creative Strategist & Paid Media Lead who operates at the intersection of big ideas and measurable results. This is the most urgent hire on the team—a performance-focused creative role that will own how the brand tells its story across YouTube and paid channels to drive growth for its leadership development app.

• Lead creative strategy, develop and test ad concepts, analyze performance, and iterate quickly.
• Collaborate closely with the broader content ecosystem, as well as agency and internal teams.
• Turn insights into impactful campaigns that drive results.

Qualifications

• 5+ years in creative strategy, paid media, or a hybrid role — with a meaningful portion focused on YouTube advertising.
• Demonstrated track record of developing creative that drives measurable performance on YouTube, Meta, or both.
• Experience writing ad scripts, creative briefs, and testing hypotheses — not just managing others who do.
• Strong analytical skills: comfortable with ad manager dashboards, attribution models, and performance reporting.
• Experience marketing digital products (apps, SaaS, subscriptions, or online courses) preferred.
• Familiarity with B2C and B2B audiences; experience reaching leaders, HR professionals, or enterprise buyers a plus.
• Experience managing or collaborating with external agencies without losing strategic control.
• Must be US-based with full authorization to work in the United States.

Requirements

• YouTube Creative Strategy (Primary Focus)
• Own our YouTube advertising strategy from concept to conversion.
• Develop compelling hooks, ad formats, and narrative structures that stop the scroll, communicate value, and drive app downloads for Leaderful.
• Understand how YouTube users think and what makes a pre-roll actually watchable.
• Ideate scripts, direct creative briefs, and work with video editors and our agency to bring concepts to life.
• Paid Media Creative Across Channels
• Lead creative strategy for paid campaigns across Meta (Facebook/Instagram), YouTube, and LinkedIn.
• Develop ad concepts, test multiple creative angles simultaneously, and use performance data to make fast decisions.
• Manage the creative pipeline to prevent ad fatigue and keep campaigns fresh.
• Creative Concepting & Scriptwriting
• Translate frameworks into ad scripts, hooks, and storytelling structures that resonate with leaders and organizations.
• Write and refine ad copy, develop test hypotheses, and bring a point of view to every creative decision.
• Performance Analysis & Optimization
• Analyze creative performance data weekly.
• Track CTR, watch time, conversion rate, ROAS, and CAC by creative variant.
• Build a rigorous testing framework for every campaign.
• Turn learnings into clear, actionable creative decisions.
• Agency & Production Collaboration
• Work closely with our external digital ad agency to ensure creative strategy leads the work.
• Brief the agency clearly and hold them to brand and strategic standards.
• Coordinate with video editors, designers, and content producers to maintain a consistent output cadence.
• Brand Voice & Narrative Stewardship
• Protect and evolve brand voice across paid creative.
• Collaborate with the client and the leadership team to translate new thinking into campaign ideas.

Benefits

• Work remotely with a flexible schedule.
• Collaborate with a high-trust, high-output team.
• Contribute to meaningful impact and company growth.

Company Description

Our client is an organization dedicated to building a world where the majority of people feel inspired at work, safe in their environment, and fulfilled in their daily lives. They create books, courses, leadership content, and a mobile app designed to help individuals and organizations develop stronger, more effective leaders.

• Operate as a small, high-trust, and high-output team.
• Foster a culture where collaboration and meaningful impact are at the core of their work.
• Value individuals whose ideas contribute to shaping both the company’s growth and its broader mission.