[Hiring] Creative Strategist @Paired

Role Description

Our client is looking for a high-level Creative Strategist to lead performance creative across the business. This role sits at the intersection of data, creativity, and growth—owning the development of new concepts, scaling winning ideas, and driving consistent creative output that converts.

This is not an entry-level role! We’re looking for someone who has direct D2C health experience and has personally worked on and influenced millions of dollars in ad spend in-house, with a proven track record of driving performance through creative.

Core Responsibilities

• Performance Creative Leadership
  • Own and drive performance creative strategy across paid channels
  • Analyze winning ads and translate insights into scalable creative directions
  • Continuously improve creative output based on performance data
  • Lead decision-making on what to test, scale, or iterate
• Net-New Concept Development
  • Consistently generate high-quality net-new creative concepts, angles, and hooks
  • Identify breakout opportunities beyond iteration
  • Push the team toward bold, high-upside ideas that can scale
  • Maintain a strong pipeline of fresh concepts
• Creative + AI Integration
  • Leverage AI tools (Higgsfield, etc.) to accelerate creative development
  • Build systems for faster iteration, testing, and production
  • Stay ahead of emerging tools and workflows
  • Integrate AI into both ideation and execution
• Data-Driven Strategy
  • Deeply understand performance metrics (CAC, MER, CVR, etc.)
  • Use data to guide creative direction and prioritization
  • Identify patterns, trends, and performance gaps
  • Form strong hypotheses and lead structured testing
• Cross-Functional Collaboration
  • Work closely with growth, copy, and design teams
  • Clearly communicate strategy, direction, and rationale
  • Ensure alignment between creative output and business goals

Qualifications

• Strong D2C health experience (required)
• Proven track record working on millions in ad spend in-house, directly tied to creative performance
• Experience leading performance creative strategy, not just execution
• Strong creative instincts with the ability to produce and scale winning ads
• Consistent ability to generate net-new concepts and angles
• Deep understanding of what drives conversion in paid media
• Strong experience leveraging AI tools in creative workflows
• Highly data-driven with the ability to translate insights into action
• Comfortable operating in a fast-paced, high-growth environment

Ideal Candidate

• Consistent production of high-performing creatives
• Breakout new concepts that drive scalable growth
• Clear linkage between data insights and creative decisions
• Efficient, AI-leveraged creative workflows
• Measurable improvements in performance across paid channels
• Each brand consistently has top-performing creatives driving results
• Creative strategy directly influences performance growth
• Teams operate with clarity and alignment under your direction
• Continuous testing and iteration lead to measurable improvements
• Strong impact on overall marketing performance and scalability

Compensation

USD 120/150k/year