Role Description
We are looking for a Creative Content Lead to serve as the primary visual designer, content strategist, and editorial voice across our entire brand portfolio. This is not a writing-only role and it is not a design-only role. You are both β and you use AI to multiply your output without sacrificing quality.
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Own all visual design across the portfolio including branded graphics, infographics, one-pager layouts, case study designs, presentation decks, event collateral, digital ad creative, and social media visual templates.
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Create and maintain a visual template system for each brand that enables consistent, high-speed content production.
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Own the editorial calendar and content strategy across all six portfolio brands, aligning content themes with business objectives, seasonal trends, industry events, and SEO opportunities.
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Write high-value content that requires human editorial judgment β executive communications, CEO thought leadership, compliance-sensitive healthcare content, award submissions, and investor-facing narratives.
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Produce AI-assisted blog posts, SEO articles, email copy, website pages, and nurture sequences using Claude and similar tools, with human editing, quality control, and brand voice consistency as the non-negotiable standard.
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Create all sales enablement materials including designed one-pagers, case studies with visual layouts, competitive battle cards, product sheets, whitepapers, and leave-behind collateral for sales teams across all businesses.
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Own all website copy and landing page content including new page development, product and service pages, and ongoing copy and visual optimization based on SEO and conversion performance data.
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Edit and produce video content including testimonial video editing, commercial footage post-production, sizzle reels, presentation recordings, and polished video assets for website and sales use.
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Maintain and evolve brand voice guidelines, visual identity standards, content templates, and style guides for each brand to ensure consistency and enable scalability across the team.
Qualifications
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5β7 years of experience in content marketing, brand design, or creative leadership with a portfolio demonstrating both strong visual design skills and written content across multiple industries.
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Proficiency with professional design tools including Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere Pro) and/or Figma, Canva (advanced), and presentation design tools.
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Proven ability to create polished brand collateral β one-pagers, case studies, infographics, presentation decks, event signage, and sales materials that are both visually compelling and strategically effective.
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Strong writing and editing skills with the ability to adapt voice and tone across distinct audiences and industries including healthcare, technology, real estate, and consumer fitness.
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Demonstrated ability to leverage AI tools (Claude, Perplexity, or equivalent) for content production at scale while maintaining editorial quality, brand consistency, and factual accuracy.
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Strong SEO content skills including keyword research, on-page optimization, meta data, content gap analysis, and competitive content auditing.
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Video editing proficiency using Premiere Pro, Final Cut, DaVinci Resolve, or equivalent.
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Experience managing editorial calendars and content strategy across multiple brands simultaneously.
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Self-directed creative leader who takes a brand guideline and produces publish-ready visual and written content with minimal revision cycles.
Requirements
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Healthcare technology, health-tech SaaS, or clinical audience creative experience in a professional marketing role.
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Portfolio or agency background managing creative output for three or more brands simultaneously with distinct visual identities.
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Experience building and maintaining brand identity systems including style guides, template libraries, and design systems.
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Experience with award submission writing and design, PR and media relations content, or executive communications.
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Familiarity with HIPAA, PHI, and healthcare compliance as it relates to marketing communications and patient-facing content.
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Experience with motion graphics or animation for marketing content.
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Experience with CMS platforms β HubSpot CMS preferred β including direct publishing, blog administration, and content management.
Benefits
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Competitive base pay: $95,000 β $125,000 annually, commensurate with experience.
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Unlimited PTO.
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Medical, Dental, Vision, and supplemental insurance options.
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401(k) Plan with 3.5% Company Match.
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Company-provided equipment.
Company Description
At Ciullo, Inc. you will own creative output across six brands with a scope that most creative roles cannot match β backed by a fully built brand foundation, a dedicated marketing operations infrastructure, and the AI tools to multiply your output. If you are a creative operator who wants real ownership and a clear path to creative leadership, we want to hear from you.