Role Description
We are building a dedicated revenue organization and need a marketing manager to own the execution of our corporate marketing function. The go-to-market strategy and channel priorities are set by company leadership. Your job is to bring that strategy to life across events, content, outbound campaigns, and partnerships, driving execution with discipline and creativity every day.
You will work closely with our Business Development team to ensure marketing efforts translate directly into pipeline and closed revenue. You will partner with company leadership on how Tort Experts shows up in the market, from conference floors to LinkedIn feeds to the inboxes of decision-makers at litigation funds and plaintiff firms. You will have a seat at the table on strategic decisions, but the expectation is that you are primarily an executor and operator, not the strategist.
The marketing function is being built and you will be central to making it run. If you thrive in environments where you take strategic direction, execute with precision, and make things better as you go, this role was designed for you.
What you'll do
-
Execute the corporate marketing plan across all channels: events and conferences, content marketing, paid media, outbound campaigns, and strategic partnerships.
-
Lead event and conference marketing as a primary growth channel, including:
-
End-to-end ownership of pre-conference outreach
-
Booth and logistics coordination
-
On-site execution
-
Networking support for the sales team
-
Post-conference follow-up
-
Execute the content marketing strategy that positions Tort Experts as a thought leader in mass tort case acquisition.
-
Manage and optimize paid media campaigns to generate inbound interest from prospective clients.
-
Design and execute creative, high-touch outbound campaigns that support the Business Development teamโs prospecting efforts.
-
Identify and develop strategic marketing partnerships that expand Tort Expertsโ reach and credibility.
-
Support marketing budget management in partnership with company leadership and finance.
-
Maintain rigorous project management across all marketing workstreams.
-
Partner directly with the Business Development team to align marketing activities with pipeline priorities.
-
Provide market intelligence and competitive insights that inform positioning, messaging, and go-to-market decisions.
-
Leverage AI-first tools and workflows to maximize efficiency across research, content creation, campaign execution, and reporting.
Qualifications
-
3 to 7 years of B2B marketing experience with demonstrated ability to execute across multiple channels simultaneously.
-
Strong content marketing skills.
-
Proven experience in event and conference marketing.
-
Comfort with ambiguity and early-stage environments.
-
Highly organized with strong project management instincts.
-
Proficiency with marketing and productivity tools including LinkedIn, Salesforce or HubSpot, and project management platforms.
-
Proficiency with AI tools for research, content creation, and workflow optimization.
-
Willingness and ability to travel domestically for conferences, client events, and industry meetings.
-
US-based with authorization to work in the United States.
Requirements
-
Direct experience in mass tort, litigation finance, legal services, or legal marketing.
-
Experience marketing to law firms, PE-backed funds, or financial services buyers.
-
Background in performance marketing, lead generation, or professional services marketing.
-
Familiarity with the conference-driven marketing motion common in mass tort.
-
Experience executing and scaling a corporate marketing function at a growth-stage company.
What Success Looks Like
-
Complete onboarding and develop working fluency in Tort Expertsโ service model, pricing structure, active lawsuit categories, and competitive positioning.
-
Audit existing marketing assets, conference history, and content presence.
-
Work with leadership to operationalize the marketing plan covering events, content, and outbound campaigns.
-
Attend at least one industry conference and take ownership of logistics, on-site coordination, and post-event follow-up.
-
Establish a working rhythm with the Business Development team to align marketing efforts with pipeline priorities.
-
Execute and refine a repeatable conference marketing playbook.
-
Establish a consistent content marketing cadence.
-
Launch paid and outbound campaigns that generate measurable inbound interest.
-
Contribute directly to pipeline generation through marketing-sourced and marketing-influenced opportunities.
-
Provide market feedback and competitive intelligence.
Benefits
-
100% company-paid monthly premiums for Fortune 500 level quality insurance plans for you and any/all dependents (US based employees):
-
medical (Aetna)
-
dental (Guardian)
-
vision (Guardian)
-
100% company match on any employee contributions to either HSA or FSA flex benefits plans (US based employees):
-
$500 free FSA company contribution, even if $0 employee contribution
-
401k plan with full company match of up to 6% of salary and no vesting period required (US based employees).
-
Unlimited paid time off with planned role/responsibilities coverage.
-
Work from home equipment budget (at company's discretion).
-
Forever remote work environment.