[Hiring] Conversion Rate Optimization Manager @Avalara

Role Description

The Conversion Strategy and Experimentation Manager turns web performance signals into clear hypotheses, structured experiments, and actionable recommendations. This role strengthens the existing conversion rate optimization program by:

• Increasing bandwidth for test reports
• Monthly conversion reporting
• Experiment workflow management
• Quick-turn analysis across priority web experiences

This role improves how Avalara uses data, experimentation, and user experience insight to make better digital decisions by:

• Helping teams identify which pages and experiences to optimize
• Defining user experience requirements
• Increasing experiment throughput
• Improving the quality of recommendations that support business outcomes

The role also gives the experimentation function more scale by:

• Adding capacity for performance monitoring
• Test ownership
• Adobe Target configuration
• Pre-launch quality assurance
• Reporting and analysis

The result is a more consistent path from opportunity identification to implementation and learning. This role is fully remote and will report to our Director, Digital Experience Strategy.

Responsibilities

• Identify conversion opportunities across priority web experiences using various analytics and signals.
• Translate performance signals into clear hypotheses, user experience requirements, experiment plans, and decision recommendations.
• Own experiment performance monitoring for assigned experiments and identify follow-up actions based on results.
• Use a framework for identifying pages and experiences to optimize, focusing on top paid and unpaid landing pages and quick-response experimentation.
• Manage assigned experiments from ideation through test planning, Adobe Target configuration, pre-launch quality assurance, launch support, analysis, and reporting.
• Partner with Revenue Marketing to understand goals, prioritize requests, and define the business question each experiment or optimization effort should answer.
• Partner with Revenue Operations when conversion signals suggest routing, lead flow, or qualification issues.
• Support the monthly conversion rate optimization report and test reports, using artificial intelligence where it improves speed, quality, or insight.
• Provide quick-turn analysis support, focusing on Contentsquare and other approved analytics tools.
• Identify opportunities to improve site search through Coveo insights and related user behavior signals.
• Support cookie consent A/B testing to increase the total population available for experimentation and analysis.
• Partner with Digital Production to improve experiment implementation workflows across Adobe Experience Manager and Adobe Target.
• Share experiment learnings, patterns, and recommendations for better decision-making across future digital experiences.

Qualifications

• Bachelor’s degree or equivalent experience.
• 5+ years of experience in conversion rate optimization, digital strategy, experimentation, web analytics, product marketing, digital experience, or a related field.
• Experience using data to identify optimization opportunities, form hypotheses, and recommend business actions.
• Experience supporting or managing A/B testing programs, including test planning, launch readiness, performance monitoring, and reporting.
• Experience with Adobe Target, Adobe Analytics, Contentsquare, Coveo, or similar tools.
• Experience defining user experience requirements for web experiences, landing pages, or digital journeys.
• Experience partnering across marketing, operations, production, analytics, and stakeholder teams.
• Strong written communication skills, including the ability to explain test results, tradeoffs, and recommendations clearly.
• Ability to use artificial intelligence tools to improve speed, quality, analysis, reporting, and workflow efficiency.

Pay Range Details

• Colorado: $111,300-$178,100 (annually)
• Washington: $111,300-$196,700 (annually)
• California: $111,300-$215,400 (annually)
• NYC: $134,600-$215,400 (annually)

The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate’s actual salary/wage may be based on various factors, such as geographic location, candidate experience and qualifications, as well as market and business considerations.

This role is eligible for an annual bonus based on individual and company performance, depending on the terms of the applicable plan and the employee’s role.

Benefits

• Great compensation package, paid time off, and paid parental leave.
• Health & Wellness benefits vary by location but generally include private medical, life, and disability insurance.
• Avalara strongly supports diversity, equity, and inclusion, with a commitment to integrating them into business practices and organizational culture.