Role Description
Adswerve is looking for a Contractor (Programmatic) to help the Performance Media team for up to 20 hours a week. This contractor will be responsible for the end-to-end execution, management, and optimization of programmatic media plans across multiple channels. This role combines tactical hands-on expertise with strategic insight to deliver measurable business outcomes and maximize client ROI.
Responsibilities
-
Strategy & Planning:
-
Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native.
-
Identify third-party data segments, manage audience lists, and curate publisher lists.
-
Negotiate and implement direct and private marketplace (PMP) deals with media partners.
-
Campaign Execution & Optimization:
-
Manage the entire campaign lifecycle, including setup, trafficking, QA, and launch within DSPs such as DV360 and Amazon DSP.
-
Monitor campaign pacing, ad verification, brand safety, and viewability daily to ensure flawless execution.
-
Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing.
-
Data, Reporting & Insights:
-
Interpret and report on attribution models to illustrate the impact of programmatic tactics on the full funnel.
-
Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations.
-
Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns.
-
Client & Team Engagement:
-
Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
-
Work cross-functionally with AdOps, SEM, and Paid Social teams to ensure integrated media strategies.
Qualifications
-
3+ years of proven experience in programmatic advertising activation and planning.
-
Hands-on experience with major DSPs including DV360, Amazon DSP, and the Trade Desk preferred.
-
Ability to translate complex digital media metrics into clear, meaningful campaign stories.
-
Strong organizational and project management skills with the ability to lead client calls and present data-driven strategies.
-
Proficiency in process placing tracking pixels on client websites (directly or using GTM) and building online and offline conversion and attribution models.
Benefits
-
Semi-annual bonus potential
-
Medical, dental and vision available for employees
-
Paid time off including vacation, sick leave & company holidays
-
Paid volunteer time
-
Flexible working hours
-
Summer Fridays
-
βWork From Home Lightβ days between Christmas and New Yearβs Day
-
401(k) Plan with 5% company match and no vesting period
-
Employer Paid Parental Leave
-
Health-care Spending Accounts
-
Dependent-care Spending Accounts
-
Employer Paid Basic Life Insurance
-
Voluntary Life Insurance (Employee/Spouse/Child)
-
Employer Paid Short & Long Term Disability
-
Employee Assistance Program (EAP)
-
Continuing Education Reimbursement
-
Employee Referral Bonus Program
-
Monthly Remote Work Stipend
-
New Hire Office Equipment Reimbursement