[Hiring] Content Strategy Director @Selkirk Sport

Role Description

Selkirk is at the forefront of a cultural shift in sports, and we are looking for a Content Strategy Director who can merge high-level creative vision with rigorous operational leadership. This is not a role for someone who simply wants to make content. This is for a strategist and executive producer who knows how to architect a multi-platform media engine, from streaming TV and podcasts to commercial campaigns and editorial storytelling.

You will lead a talented production team, oversee a seven-figure budget, and ensure every piece of content we produce is intentional, high-performing, and unmistakably Selkirk.

What You’ll Do

• Strategic Leadership & Vision:
  • Architect and execute a unified media strategy across all brands, channels, and formats
  • Lead and mentor a multidisciplinary team including production managers, videographers, editors, and external partners
  • Partner with the Creative Director and CMO to concept and execute high-impact campaigns across DTC and Wholesale channels
  • Ensure every piece of content reinforces brand identity and positions Selkirk as a leader in the sport
• Multi-Platform Programming:
  • Selkirk TV: Act as Executive Producer for original programming and instructional series, overseeing distribution across FAST channels and driving monetization and retention strategies
  • Blog & Editorial: Own the editorial voice of the Selkirk Blog, balancing high-quality storytelling with SEO-driven growth and audience engagement
  • Selkirk Studios: Direct the strategic roadmap for studio programming, leading both internal teams and external production partners
• Production, Planning & Operations:
  • Oversee end-to-end production and post-production pipelines, ensuring workflows are seamless, scalable, and efficient
  • Build and maintain long-range content calendars aligned with product launches, brand campaigns, and athlete initiatives
  • Manage production budgets, staffing plans, and resource allocation with a focus on efficiency and impact
  • Develop and maintain a robust digital asset library to support global content needs
• Performance, Data & ROI:
  • Establish KPIs and performance frameworks across all content initiatives, including reach, engagement, retention, and revenue impact
  • Ladder every media initiative back to measurable outcomes and business objectives
  • Build reporting cadences and dashboards that provide leadership with clear visibility into content performance and ROI
  • Use analytics and performance insights to continuously refine content strategy and distribution
• The Future of Content:
  • Integrate generative AI and emerging tools into production workflows to scale output and streamline execution
  • Identify opportunities to automate repetitive tasks, improve editorial throughput, and increase team efficiency
  • Stay at the forefront of content, media, and distribution trends to keep Selkirk ahead of the curve

Qualifications

• 5–8+ years of experience in content strategy, media production, or media leadership
• Experience leading teams and large-scale initiatives
• Ability to think like a storyteller while executing like an operator
• Data-driven mindset with a focus on measuring and improving content
• Operationally minded with an understanding of content calendars and multi-channel execution
• Technically fluent in streaming distribution, FAST channels, SEO, and modern content ecosystems

What Success Looks Like

• A scalable, high-performing content engine that supports brand growth across all platforms
• Measurable increases in audience growth, engagement, and content-driven revenue
• A disciplined content operation with clear planning, reporting, and performance visibility
• Original programming and campaigns that elevate Selkirk’s position as a leader in the sport

Benefits

• Fast-paced and intentional work environment
• Opportunity to lead and shape a full-scale media ecosystem
• Autonomy, resources, and support of a market leader