Role Description
We are looking for a Content Strategist with a strong foundation in SEO-driven content marketing. You will help us scale our content engine by building topical and generative authority, analyzing SERPs and generative outputs, and creating high-quality content that drive measurable results.
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This role combines content strategy, SEO, and GEO expertise.
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You’ll work closely with AI tools and internal teams to create high-quality content, build partnerships, and earn backlinks that boost BrowserStack’s visibility and authority.
Qualifications
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2–5 years of hands-on experience in long-form SEO content writing (internships/freelance included).
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Strong grasp of SEO fundamentals: search intent, topical authority, on-page optimization, and internal linking.
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Working knowledge of Generative Engine Optimization (GEO) and AI-driven content discoverability.
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Proven experience driving content partnerships and backlink acquisition through outreach.
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Fluency in AI-assisted content workflows using LLMs to scale ideation, creation, and optimization.
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Exceptional writing and editing skills, with the ability to simplify complex technical topics for developer and enterprise audiences.
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Comfort with SEO and analytics tools; data-driven approach to improving performance.
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High attention to detail with the ability to manage multiple priorities in a fast-paced environment.
Requirements
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Conduct keyword research, SERP analysis, and generative engine analysis to identify content gaps, search intent, and high-impact formats.
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Write, edit, publish, and optimize long-form SEO content to build topical and generative authority across priority themes.
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Repurpose and distribute content across Medium, Dev.to, and relevant third-party platforms.
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Engage in relevant subreddits, spark authentic developer conversations, and convert community insights into content opportunities.
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Create and grow niche subreddits aligned with core themes to expand organic reach.
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Identify and execute third-party partnerships, outreach campaigns, and guest placements to earn high-quality backlinks.
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Track and improve backlink acquisition performance while building scalable link-building systems.
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Leverage LLMs and AI tools to accelerate ideation, drafting, and optimization while maintaining high editorial standards.
Benefits
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Medical insurance for self, spouse, up to 2 dependent children and Parents or Parents-in-law up to INR 5,00,000.
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Gratuity as per payment of Gratuity Act, 1972.
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Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends.
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Remote-First work environment that allows our people to work from home.
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Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience.