[Hiring] Content & Social Media Strategist @Lurn Media

Role Description

We're currently hiring a 100% Remote Content & Social Media Strategist (Meta & TikTok Ads). Here's what you'll actually be doing:

• Ideating and executing creative strategy for Meta & TikTok campaigns across some of the world's most exciting education brands — MBAs, upskilling programs, learning apps, online courses and more.
• Living in the Ad Library, Reels, and TikTok For You Page like it's your second home — spotting trends, dissecting winning hooks, and figuring out why some ads stop the scroll while others get buried.
• Writing direct-response copy that hits pain points so accurately it makes prospects feel seen. Headlines, hooks, UGC scripts, CTAs — you'll own all of it.
• Scouting and briefing UGC creators to bring your vision to life — because authentic > polished. Every. Single. Time.
• Managing a team of designers and video editors to turn your concepts into conversion machines.
• Building systems that scale — brief templates, UGC recipes, static ad frameworks — so the team moves faster and clients stay happy.

The role is NOT for you if:

• You think a $50,000 high-production video beats a raw iPhone testimonial (we have data that says otherwise).
• You need someone to explain why the first 3 seconds matter.
• You're still writing 'Transform your future with world-class education' as a headline.
• You prefer vibes over metrics.

It IS for you if:

• You have 3-4+ years experience as a Creative Strategist, copywriter, or social media manager at an ad/marketing agency.
• You know the difference between a hook that looks good and one that converts.
• You've got strong conversion copywriting skills and can make someone feel understood in two sentences.
• You've coordinated creative teams and managed multiple clients without dropping the ball.
• You're a native-level English speaker based in CET ±2 hours.
• You're not precious about your ideas — you care about results, not being right.
• Bonus points if you've worked in education, coaching, info, EdTech or high-consideration, high-ticket B2C.

Qualifications

• 3-4+ years experience as a Creative Strategist, copywriter, or social media manager at an ad/marketing agency.
• Strong conversion copywriting skills.
• Experience coordinating creative teams and managing multiple clients.
• Native-level English speaker based in CET ±2 hours.
• Experience in education, coaching, info, EdTech or high-consideration, high-ticket B2C (bonus).

Requirements

• Ability to ideate and execute creative strategies for Meta & TikTok campaigns.
• Proficiency in writing direct-response copy.
• Experience scouting and briefing UGC creators.
• Capability to manage a team of designers and video editors.
• Skill in building scalable systems for creative processes.

Benefits

• 100% remote work — work from wherever, just bring your Wi-Fi and your scroll-stopping ideas.
• Real ownership — you'll lead creative strategy from day one.
• Room to grow fast — we're scaling hard in 2026 and you'll grow with us.
• Annual team retreat — one workation a year with the crew.
• Learning budget — because we practice what we preach about education.
• €3,750-€5,800 monthly salary (based on experience) — and we reward people who deliver.