[Hiring] Content Marketing Strategist @Go Maverick Group

Role Description

Go Maverick Group has a client who is seeking a highly organized and execution-focused Content Marketing Strategist to support day-to-day marketing programs across a dynamic portfolio of industry-leading brands focused on premium, specialized batteries, chargers, and audio components for automotive, marine, and commercial markets, often targeting high-performance applications. This role is ideal for a detail-oriented marketer who thrives in a fast-paced, multi-brand environment and enjoys managing multiple initiatives across digital channels, customer communications, and eCommerce platforms. The position plays a key role in supporting demand generation, brand consistency, and digital growth across our client’s diverse product and industry verticals.

The Content Marketing Strategist will take a hands-on approach in executing social media, website updates, email marketing, and eCommerce initiatives—working cross-functionally with Marketing, Sales, Product, and external partners to ensure cohesive, high-quality brand execution across all brands.

Key Responsibilities

• Digital & Website Management
  • Assist in updating multiple brand websites, including product pages, landing pages, and content updates while ensuring SEO best practices.
  • Coordinate website content updates with Product, Sales, and Engineering teams across all brands.
  • Monitor website performance metrics (traffic, engagement, lead activity) and support reporting and optimization efforts.
• Social Media & Content Execution
  • Execute social media posting schedules across B2B and DTC platforms.
  • Create and maintain a content calendar.
• Email Marketing & Campaign Support
  • Assist in managing trade shows.
  • Develop and publish product, application, and company content aligned with each brand’s identity and guidelines.
  • Support newsletters, product announcements, promotions, and customer communications.
  • Maintain email lists, segment audiences, and ensure data hygiene.
• eCommerce & Digital Sales Support
  • Support eCommerce initiatives, including product uploads, content updates, promotions, and merchandising coordination across multiple platforms.
  • Assist with pricing updates, SKU organization, and product content accuracy in collaboration with Product and Operations.
  • Help monitor eCommerce performance and customer behavior trends.
• Marketing Operations & Coordination
  • Manage marketing calendars, timelines, and project tracking to ensure on-time execution.
  • Coordinate with external vendors, agencies, and internal stakeholders as needed.
  • Maintain marketing assets, templates, and documentation.
  • Support trade shows, promotions, and special initiatives as assigned.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5-7 years of marketing, communications, or digital marketing experience.
• Hands-on experience with social media, email marketing, and website content management.
• Strong organizational skills with the ability to manage multiple brand projects simultaneously.
• Excellent written and verbal communication skills.
• High attention to detail and follow-through.
• Current professional portfolio required.

Requirements

• Experience in B2B manufacturing, mobile electronics, automotive, marine, or technical markets.
• Familiarity with CMS platforms (WordPress, Shopify, or similar).
• Experience with marketing automation tools (HubSpot preferred).
• Basic understanding of SEO, analytics (GA4), and eCommerce fundamentals.

Success Metrics

• Timely and accurate execution of marketing campaigns.
• Website content accuracy and freshness.
• Email engagement and list growth.
• Social media consistency and engagement growth.
• Strong internal collaboration and reliability.

Benefits

• Competitive salary.
• Performance bonus eligibility.
• Generous PTO.
• Comprehensive benefits.
• 401k.
• Fully remote position with a willingness to work within Eastern Standard Time Zone hours.