[Hiring] Content Marketing Specialist @GBTA

Role Description

The Content Marketing Specialist is responsible for planning, producing, and managing high-quality, brand-aligned content across digital and multimedia channels. This role serves as the central point of accountability for content execution, ensuring consistency, timeliness, and alignment with overall marketing strategy.

As marketing programs, website experiences, and multimedia storytelling continue to scale, this role plays a critical part in elevating content quality, strengthening brand voice, and driving campaign performance.

At GBTA, we put people first – we value collaboration, innovation, and adaptability along with global diversity, respect, and empathy. As a member of our team, you’ll have the opportunity to grow your skills and career in an entrepreneurial environment and make a meaningful impact on the industry and professionals we serve.

Responsibilities

• Own and manage the editorial calendar across all marketing channels, ensuring content is strategically planned and delivered on time.
• Develop, write, and oversee content across formats including web, email, multimedia, and digital campaigns.
• Own end-to-end podcast production, including guest coordination, content planning, recording oversight, editing, and publishing.
• Ensure all content is aligned with brand voice, messaging standards, and organizational priorities.
• Partner closely with the Website Experience Specialist to publish, optimize, and maintain content within the CMS.
• Collaborate with cross-functional teams to gather input, align messaging, and support campaign execution.
• Optimize content for performance, including SEO, user experience, and engagement metrics.
• Maintain content quality and consistency while reducing bottlenecks in the production process.
• Monitor and analyze content performance, providing recommendations for continuous improvement.
• Other duties as assigned.

Qualifications

• Associate’s degree or equivalent experience.
• Minimum of 3 years of content marketing, digital marketing, or a related experience.
• Superior organization skills, and an ability to manage multiple projects in a super-fast paced environment.
• Strong writing, editing, and storytelling skills across multiple content formats.
• Excellent communication, organizational, and analytical skills with strong attention to detail.
• Ability to work independently and collaborate with a team.
• Strong knowledge of Content Management Systems (CMS) – preferably experience with WordPress.
• Strong knowledge of Adobe Creative Suite (specifically Photoshop, Illustrator, InDesign, and Dreamweaver).
• Strong communication skills and must be able to respond to internal staff requests in a clear and effective manner.

Preferred Experience and Skills

• Bachelor's degree.
• Association and/or travel industry knowledge preferred.
• Multi-lingual is a plus.
• Knowledge of email marketing software.

Physical Requirements/Work Environment

• Remote work environment.
• Prolonged periods sitting/remaining stationary at a desk and working on a computer.
• Must be able to remain stationary and move for long periods of time, during events.
• Must be able to work a variety of hours in order to accommodate various meetings and events.

Travel Required

• Up to 5%; travel to Annual Convention and other GBTA events/meetings as needed.

Company Description

The Global Business Travel Association (GBTA) is the world’s premier business travel and meetings trade organization headquartered in the Washington, D.C. area serving stakeholders across six continents. GBTA and its 9,000+ members represent and advocate for the $1.57 trillion global business travel and meetings industry.

GBTA and the GBTA Foundation deliver world-class education, events, research, advocacy, and media to a growing global network of more than 28,000 travel professionals and 125,000 active contacts.

For more information, visit www.gbta.org and www.gbtafoundation.org and follow us on LinkedIn, YouTube, Twitter, and Facebook.