[Hiring] Content Marketing Manager @Granicus

Role Description

Granicus is seeking a Content Marketing Manager to join the Content Team with development, creation, and editing of marketing collateral, with a special focus on transforming complex, long-form copy into pithy short-form content. This role is a critical part of our content engine and will be essential for ensuring Granicus goes to market with the best version of our story, told in the most engaging way for each channel.

• Strong writing and editing skills required.
• The ideal candidate has demonstrated skills developing ad and promotional copy (short, snappy, effective).
• Experience working with marketing, sales, and leadership to create impactful short- and medium-form content (one-pagers, brag sheets, thought leadership blogs, short guides).
• Skills with alternate forms of storytelling (video, images, presentations, social) is preferred.

You will work closely with brand, segment, product marketing, and regional marketers to ideate, write, and produce campaigns across web, social, earned media, and other forms of collateral. You will also work with these teams to continuously optimize our messaging and update collateral as needed.

Qualifications

• At least 4-6 years of related experience developing content for marketing teams, particularly for ads, social, and brand messaging.
• Strong writing skills, with the ability to draft copy that is emotional, logical, informative, and engaging.
• Excellent MS Office skills.
• Detail-oriented, especially when it comes to editing and refining copy.
• Exceptional problem-solving skills.
• Effective project management skills, including challenging the status quo and identifying needs to reassess existing approaches/processes.
• Adaptable and enjoy working in a fast-paced dynamic environment.
• Demonstrate an ability to meet deadlines without compromising accuracy or quality.
• Understand the difference between using AI as a development tool versus having it do your writing for you.

Requirements

• A strong writer capable of distilling complex ideas and long messaging documents into short, punchy copy that will attract readers and get them to engage with longer-form and lead-gen content.
• A team player who takes initiative and ownership over projects, bringing stakeholders and subject matter experts together to develop engaging campaign strategies.
• An innovative thinker who looks for new channels, formats, and mixes of content to deliver the most impactful marketing collateral.
• Strong communication and project coordination skills to help stakeholders surface their best ideas and develop content strategies to match.
• Look beyond single-use or standalone content for opportunities to produce evergreen materials and multichannel campaigns.
• Capable of producing 5-10 blogs’ worth of copy a week (actual mix and deliverables will vary based on need).
• Proficient in finding innovative ways to make the most out of content through multiple channels and content types.
• Strong in-line and developmental editing skills.
• Demonstrates creativity in written copy, as well as campaign planning and market strategies.

Benefits

• Flexible Time Off – Take the time you need to rest, recharge, and live your life.
• Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
• Work From Home Reimbursement – Support a productive home office environment.
• Multiple Health Plan Options – Including a 100% employer-paid plan.
• Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.
• Fitness Reimbursement Program – Stay active, your way.
• On-Demand Mental Health Support – Access to Headspace and other wellness tools.
• Paid Parental Leave – For both birthing and non-birthing parents.
• Traditional & Roth 401(k) – With a generous company match.
• Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.
• Online Learning Platforms – Fuel your professional development.
• Competitive Salary & Bonuses – Your contributions are valued and rewarded.