[Hiring] Content Marketing Manager @Public Partnerships | PPL

Role Description

The Content Marketing Manager will own and elevate our brand-owned content from the ground up. You’ll span the full content landscape – from SEO-driven editorial and thought leadership to social media and marketing campaigns – working cross-functionally to build brand reputation and drive measurable growth. This is a high-impact, high-visibility role for someone who thrives with ownership and loves both strategy and execution of content strategies. This role will report directly to our VP of Marketing & Communications.

Duties & Responsibilities

• Content Strategy & Thought Leadership:
  • Develops and owns integrated, multi-channel content strategies aligned to business goals, driving thought leadership, brand awareness, and demand generation.
  • Establishes and manages editorial calendars, producing compelling, on-brand content across blogs, white papers, case studies, webinars, and campaigns.
• Cross-Functional Collaboration & Execution:
  • Partners with writers, designers, PR agencies, and internal stakeholders to deliver high-quality content across digital, social, and SEO channels.
  • Manages multiple projects simultaneously, ensuring alignment across marketing initiatives, timelines, and stakeholder expectations.
• Performance Optimization & Brand Governance:
  • Monitors and analyzes content performance, providing data-driven insights and recommendations to optimize engagement and ROI.
  • Maintains brand voice and messaging consistency while staying current on industry trends, competitive strategies, and emerging content formats.
• All other duties assigned.

Qualifications

• Bachelor’s degree in marketing, communications or related field.
• Proven experience in managing and producing engaging external content (minimum 5-7+ years’ experience in communications and writing role).
• Applicants will be asked to submit samples of presentations, original writing, strategy recommendations and to complete writing and editing tests.
• Substantial professional experience in a related field may be considered in lieu of formal degree.

Requirements

• Proven experience in developing integrated, multi-channel content marketing programs, preferably within healthcare industry (minimum 5-7 years’ experience).
• Passion and talent for creating compelling content in multiple formats, including thought leadership articles, videos, podcasts, and webinars.
• “Big picture” thinking – ability to identify all work and opportunities involved with a content marketing project – and strong executive presence with the ability to collaborate cross-functionally.
• Strong writing, editing, and storytelling skills with the ability to tailor messages for different audiences and channels.
• Ability to lead multiple projects with multiple stakeholders and varying levels of scope at one time.
• Extremely high attention to detail and accuracy in content production.
• Familiarity with SEO best practices for on-page content in partnership with digital and SEO teams.
• Experience updating and managing website content within a content management system (CMS) such as WordPress, Hubspot, or similar.
• Ability to work proficiently with Microsoft Office software; experience working with designers preferred.

Benefits

• 401k Retirement Plan.
• Medical, Dental, and Vision insurance on first day of employment.
• Generous Paid Time Off.
• Employee Assistance Program and more.
• Compensation: $120,000 - $130,000.

Company Description

Public Partnerships LLC supports individuals with disabilities or chronic illnesses and aging adults, to remain in their homes and communities and “self” direct their own long-term home care. Our role as the nation’s largest and most experienced Financial Management Service provider is to assist those eligible Medicaid recipients to choose and pay for their own support workers and services within their state-approved personalized budget. We are appointed by states and managed healthcare organizations to better serve more of their residents and members requiring long-term care and ensure the efficient use of taxpayer funded services.