[Hiring] Content Marketing Associate @Booth and Partners Pte Ltd

Role Description

This is an AI-first content role. We no longer write product content line by line. We build AI workflows that do the heavy lifting, then apply the editorial judgment that makes the output accurate, on-brand and compliant with each retailer's rules. You will spend far more time directing, checking and improving AI output than typing copy, so you need to be both an excellent writer and an unusually capable, tech-forward AI user.

The role has two responsibilities of equal weight:

• Enhanced content:
  • Raising the standard of our Amazon A+ content, Wayfair Waymore content and carousel images.
  • Using AI to study what the best brands in our category do.
  • Deciding what each product family needs and producing it with Figma templates, bulk automation, AI imagery and our visual content team.
• Product content at scale:
  • Titles, bullet points, descriptions and retailer-specific copy for every product we launch, roughly 10 to 20 new SKUs a month plus their variants, across more than ten retail channels.
  • Building and running the AI assistants, prompt libraries and spreadsheet workflows that turn our product data into retailer-ready content quickly.
  • Making that content work for the AI shopping assistants that increasingly decide which products shoppers see.

You will plan your own work, direct, project manage and approve the work of our visual content team, and own quality from first draft to final upload. For the right person, this role leads to a Content Marketing Lead position, with coaching from our CMO.

Qualifications

• An AI-first way of working.
• Native-level written English and sharp editing skills.
• Hands-on experience producing enhanced content for Amazon or other retailers.
• 3+ years producing eCommerce product content.
• A tech-forward mindset.
• Strong Excel skills.
• A good eye for layout and imagery.
• The judgment to prioritize, decide and keep work moving without close supervision.

Requirements

• Amazon Vendor Central (1P) experience, or content work for The Home Depot, Lowe's, Wayfair or Target.
• Optimizing product content for AI shopping assistants and answer engines.
• AI features in a PIM (we use Salsify) and experience with a DAM (we use Collage).
• Automation tools such as Make.
• Bulk design automation: Figma Buzz, Canva Bulk Create or Adobe data merge.
• Experience in furniture or home furnishings categories.

Benefits

• Full time, Monday to Friday.
• 6am to 3pm PST (9pm to 6am PH Time).
• Remote work opportunity.

Tools you will use:

• ChatGPT
• Claude
• Gemini (including custom GPTs, Claude Projects and Gemini Gems)
• Excel
• Salsify
• Figma and Figma Buzz
• Collage
• Asana
• Microsoft 365 (Teams, Outlook, SharePoint)
• Google Drive

What this role is not

It is not a traditional copywriting role where every word is typed by hand, a pure design role, a video editing role, or a people management role. You will direct and approve the work of our visual content team, but you will not manage staff.