[Hiring] Content Marketer @HubSpot

Role Description

The Content Offers team is at the heart of HubSpot’s lead generation strategy, orchestrating premium content across HubSpot Media's diverse portfolio of editorial products. We're seeking a dynamic, forward-thinking Content Marketer to join our evolving offers program. This role will be responsible for not only helping to inform the strategy but also executing against it through the production of new content.

• Own content offer creation for emerging lead-gen channels and personas, including the production of proven offer formats like guides, reports, templates, and more.
• Determine how to leverage AI tools to accelerate offer creation output and develop interesting new content formats for our audiences, like turnkey GPTs, web apps, and interactive content.
• Integrate AI tools like Claude and ChatGPT into our content creation process to utilize a comprehensive library of evergreen text and video/audio content.
• Partner with your team, AI and Web Experience teams, and our SEO and Creators teams to develop monthly and quarterly content calendars aimed at converting visitors into leads.
• Collaborate with creators, influencers, and other talent to produce unique, high-quality content.
• Report on the performance of net-new content and content optimizations to inform future content development.
• Work cross-functionally to support HubSpot’s media channels, like the YouTube, Blog, and Newsletter teams, with content offer creation.

Qualifications

• Self-starter with a proven track record of thriving in fast-paced, experimental environments.
• Hands-on experience with AI products such as Claude and ChatGPT for generating new content and developing GPTs.
• Strong background in traditional content creation, including written editorials and directing the design of assets.
• Skilled in employing optimization methods to enhance content performance and effectiveness.
• Strong editorial sensibility, balancing AI-enabled insights with human creativity and judgment.
• Excels at working with data from various sources to inform problem-solving and creative execution.
• Driven by helping their team meet and exceed aggressive conversion targets and individual career goals.
• Passionate about creating purposeful and valuable content that helps business professionals grow better.
• Leads with empathy, serves as an ally for underrepresented communities, and creates psychological safety.
• Stays current with developments in AI and content marketing, balancing innovation with tried-and-true practices.

Benefits

• Annual Cash Compensation Range: $70,000 — $105,000 USD.
• Base salary, on-target commission for eligible roles, and annual bonus targets under HubSpot’s bonus plan.
• Participation in HubSpot’s equity plan to receive restricted stock units (RSUs) for eligible roles.
• Some roles may also be eligible for overtime pay.