[Hiring] Content Manager, Social @Incubator Lab AI

Role Description

As the Content Manager, Social, you will run Resilia's social media newsroom, owning the content calendar, scheduling, approval coordination, community management, and performance reporting. Reporting to the Content Director, you will lead daily execution across Instagram, TikTok, Facebook, and YouTube.

Your goal is to turn an established content strategy into a consistent, engaging, and well-managed social media presence that builds an active community.

Key Responsibilities

• Social Media Calendar and Publishing
  • Own and maintain the social media content calendar across Instagram, TikTok, Facebook, and YouTube.
  • Coordinate content scheduling, deadlines, and approvals to ensure all posts are approved before publication.
  • Ensure content is published accurately, consistently, and on schedule.
• Content Coordination and Approvals
  • Coordinate with the Content Director, content creator, creative agency, and Soona creators to keep content production moving.
  • Track content status, feedback, revisions, and approvals to prevent delays.
  • Ensure all published content aligns with brand guidelines, messaging, and campaign objectives.
• Community Management
  • Monitor comments, direct messages, and audience interactions across social media channels.
  • Respond promptly and authentically, maintaining a consistent and human brand voice.
  • Identify recurring questions, audience feedback, and opportunities to strengthen community engagement.
• Paid Social Boosting
  • Own the end-to-end process for boosting social media content.
  • Coordinate campaign setup, audience targeting, budgets, and performance monitoring.
  • Track results and recommend adjustments to improve engagement, reach, and overall performance.
• Performance Tracking and Reporting
  • Monitor channel performance, including reach, engagement, audience growth, and content effectiveness.
  • Prepare regular performance reports and identify trends, opportunities, and areas for improvement.
  • Use data and audience insights to inform future content planning and execution.
• Cross-Functional Collaboration
  • Report to the Content Director on publishing progress, approvals, community activity, and channel performance.
  • Keep stakeholders informed of upcoming content, outstanding approvals, and potential publishing delays.
  • Maintain organized workflows and clear communication across all contributors.

Qualifications

• Proven experience managing social media channels for a brand, organization, or consumer-facing business.
• Experience managing content calendars, scheduling, publishing workflows, and approval processes.
• Hands-on experience with Instagram, TikTok, Facebook, and YouTube.
• Strong community management skills, including responding to comments and direct messages in a natural, brand-appropriate manner.
• Experience managing paid social content boosting, including campaign setup, budget coordination, and performance tracking.
• Ability to interpret social media analytics and translate performance insights into actionable recommendations.
• Experience coordinating content creators, agencies, and other creative partners.
• Excellent written communication skills and strong attention to detail.
• Highly organized, proactive, and comfortable managing multiple channels and deadlines simultaneously.
• Ability to work full-time during EST hours.

Requirements

• Employment Type: Full-time
• Working Hours: EST hours required
• Compensation: $65,000 - $75,000 annually
• Reporting To: Content Director
• Primary Channels: Instagram, TikTok, Facebook, and YouTube
• Key Collaborators: Content Director, content creator, creative agency, and Soona creators

What Success Looks Like

• All social content is scheduled, approved, and published on time.
• Comments and direct messages receive timely, thoughtful, and human responses.
• Content production and approval workflows remain organized and efficient.
• Paid boosting activities are managed consistently, with performance tracked and reported.
• Social media performance and community engagement improve through consistent execution and data-informed decisions.

How to Apply

If you're interested in this opportunity, please submit your application along with your updated resume and any relevant examples of social media accounts, content calendars, or campaigns you have managed. Shortlisted candidates will be contacted regarding the next steps in the hiring process.