[Hiring] Content & Lifecycle Marketing Specialist @re:cap

Role Description

re:cap helps profitable SMEs and tech companies across Europe access the right debt financing, with independent advice on which type of financing fits, what it costs and which lender to go to.

Where we are:

• We recently sharpened our positioning around advice and arranging financing for SMEs.
• Organic growth is one of our top priorities.
• You won’t start from zero: we’ve been building content for years.
• A meaningful share of our pipeline comes from our SEO and GEO work.
• The next step is strategic content for a sharper target audience and a new product proposition.

Your role:

• You will own how companies looking for financing find re:cap: content, SEO and GEO in German and English.
• You will manage the lifecycle journeys that turn that attention into qualified sales calls.
• This is a deliberately focused, hands-on individual contributor role, with a scope that grows with what you prove you can own.

Why it’s worth it:

• Your work directly shapes how the market sees re:cap and drives our revenue.
• You decide what we become known for, and within a few months you will see it show up in booked calls.
• What you build keeps working: rankings, AI citations and journeys pay off long after you ship them.
• You work directly with our VP Marketing, with real decisions in your hands and an AI setup most marketing teams haven’t built yet.

Qualifications

• 3+ years of hands-on experience in B2B content and SEO, in-house or at an agency.
• Experience owning a content programme with a SEO/GEO goal.
• Finance, fintech or SaaS with SME customers is a strong plus.
• Your German is at C2 level, and you write English with precision and polish.
• You have built and run email journeys in a marketing automation tool (Customer.io, HubSpot, Brevo or similar).
• You do SEO hands-on (keyword and topic research, on-page, Search Console, GA4).
• You grasp financing quickly and can explain a credit line or a term loan to a CFO without errors.
• You work AI-first and know where human taste matters most, starting with brand voice.
• You do your best work with sparring rather than close supervision.

Requirements

• Experience in managing lifecycle journeys in Customer.io.
• Ability to find where the funnel leaks and decide what gets fixed first.
• Collaborate closely with Sales, Product and Growth & Strategy.

Benefits

• Remote first with 100% home office flexibility.
• Stock options for every employee.
• Regular feedback talks and set paths for employee development.
• Flexible working hours and 25 vacation days.
• Team building events and buddy system for integration.
• Workation benefits for work-away-from-home needs.
• International health insurance for business trips and workation.
• Monthly budget to finance a benefit of your choice.

Company Description

We are committed to fostering a diverse and inclusive workplace where we provide equal opportunities regardless of age, gender identity, disability status, ethnicity, sexual orientation, or religion.