[Hiring] Content & Influencer Marketing Manager @Coconut

Role Description

We’re currently looking for top talent to fill the role below:

• Role: Content & Influencer Marketing Manager
• Monthly Rate: $2,500
• Availability: Full-time - 40 hours/week
• Time Zone: Pacific time business hours

To streamline your application, please carefully review and complete ALL THREE items below before proceeding to the application form.

• English Proficiency Rating: You will need to enter your CEFR English proficiency level in the application form. If you’re unsure of your rating, you can take a quick assessment here: EF SET Quick Check.
• Coconut VA Profile (Resume): Before submitting your application, please create your Coconut VA profile using this template: Coconut VA Profile Template. ⚠️⚠️⚠️ YOUR RESUME MUST FOLLOW THIS FORMAT AND SHOULD BE IN ENGLISH. This is a test of how keen you are with details and how well you follow instructions. ⚠️⚠️⚠️
• 1-Minute Introduction Video: Record a short introduction video (preferably using Loom) and provide the link in your application. Before you do, check out these video tips and sample videos. Important: By submitting your video, you grant Coconut permission to share it on our platforms to help increase your chances of being matched with a client. Videos with broken or dummy links will result in disqualification.

Qualifications

• 2–4 years of experience in influencer marketing, social media management, or content creation — ideally in a tech or creator-economy company
• Proven track record of running influencer campaigns and growing organic social audiences
• Experience creating content for Instagram, X, LinkedIn, and YouTube

Requirements

• Influencer Marketing:
  • Identify, vet, and reach out to relevant influencers across social platforms aligned with our brand and creator audience
  • Negotiate partnerships, manage contracts, and maintain ongoing influencer relationships
  • Track campaign performance (impressions, reach, engagement, conversions) and iterate based on data
  • Stay ahead of influencer trends, emerging creators, and platform shifts
• Creator Campaigns & Contests:
  • Develop and manage creator contests — including prize structures, submission guidelines, and winner selection — to drive user-generated content on our platform
  • Build scalable systems for running recurring creator campaigns that encourage creators to produce AI-generated content using our tools
  • Coordinate cross-functionally with product and design to support campaign needs
  • Explore new approaches to community-driven growth beyond contests (challenges, collabs, ambassador programs, etc.)
• Organic Social Media:
  • Own our brand voice and content calendar across Instagram, X (Twitter), and LinkedIn
  • Create and publish engaging written and visual content tailored to each platform
  • Grow our following organically through consistent posting, community engagement, and trend-aware content
  • Analyze performance metrics and optimize content strategy based on results
• YouTube Content:
  • Produce and manage a consistent cadence of video content for our YouTube channel
  • Develop content ideas showcasing our platform's capabilities, creator success stories, tutorials, and behind-the-scenes content
  • Script, coordinate production, and publish video content — comfortable being scrappy with a startup budget
  • Optimize video titles, descriptions, and thumbnails for discoverability

Benefits

• Competitive Salary – We recognize your skills and experience with a great compensation package.
• 13th Month Pay – Enjoy an extra month’s salary—because who doesn’t love a little bonus?
• Paid Time Off – Recharge with 12 days of PTO to use however you like—vacation, self-care, or just a break from it all!
• US Holidays Off – Enjoy 12 paid US holidays throughout the year.
• Maternity & Paternity Leave – We support growing families with dedicated leave for new parents.
• Comprehensive Healthcare – We’ve got you and your family covered with quality healthcare benefits.
• Life Insurance* – Our full-time HMO plan includes life insurance for extra peace of mind.
• Mental Health Support – Prioritize your well-being with access to mental health consultations and wellness resources.
• Milestone Gifts & Birthday Treats – We celebrate your achievements and make your special day even better!
• Exciting Team Experiences – Think island getaways, virtual town halls, and regional meetups—because work should be fun, too!
• Stay Connected – Be part of a supportive network where you can learn, grow, and connect with amazing people.