[Hiring] Consultant - Performance Marketing @BrowserStack

Role Description

As an Ad Platforms Consultant, you will be responsible for the end-to-end execution and management of paid campaigns across key digital platforms, including LinkedIn, Google, Meta, Reddit, and YouTube.

• Your primary focus will be translating ad copies into high-quality visual assets using Figma templates.
• Ensure the seamless technical execution and monitoring of campaigns to drive consistent performance.
• Work closely with the design and performance marketing leads to ensure all creative assets align with brand standards and campaign objectives.

Qualifications

• Proficiency in using Figma to convert ad copy into banners using pre-defined templates.
• Hands-on experience executing and managing ads on LinkedIn, Google, Meta, Reddit, and YouTube.
• Strong ability to monitor live campaigns, troubleshoot delivery issues, and ensure all tracking is functioning as expected.
• Meticulous approach to ad operations, ensuring creative assets, links, and targeting parameters are accurate before launch.
• Experience in B2B SaaS and developer marketing is highly desirable.
• Strong copywriting skills with the ability to create persuasive and engaging ad content.
• Excellent verbal and written communication skills with the ability to convey complex concepts clearly and effectively.
• Collaboration skills to work with different functions and teams.

Requirements

• Set up and launch campaigns across LinkedIn, Google, Meta, Reddit, and YouTube, ensuring all settings align with the strategic plan.
• Conduct daily checks on active campaigns to ensure they are running smoothly, meeting budget requirements, and delivering as expected.
• Manage the technical aspects of ad uploads, including tracking URLs, UTM parameters, and lead form integrations.
• Perform rigorous QA on all ad units to ensure visual integrity and functional accuracy across different devices and platforms.
• Continuously optimize campaigns to improve performance and achieve KPIs.
• Use provided Figma templates to transform approved ad copy into platform-ready ad banners and visuals.
• Stay up-to-date with the latest industry trends, emerging technologies, and competitive landscape to inform strategic decisions.
• Identify new avenues and channels for BrowserStack to leverage to reach our target audience.

Benefits

• Medical insurance for self, spouse, up to 2 dependent children and Parents or Parents-in-law up to INR 5,00,000.
• Gratuity as per payment of Gratuity Act, 1972.
• Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends.
• Remote-First work environment that allows our people to work from home.
• Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience.