[Hiring] Chief Marketing Officer (Fractional) - Demand Generation Partner @Maneva

Role Description

We’re looking for a Fractional CMO or demand generation agency to help us build and run the inbound marketing engine that fills Maneva’s sales pipeline. This is a hands-on engagement, not a strategic advisory role. We need someone who will get into the tools, run the campaigns, and drive real results.

You’ll report directly to the CEO and work closely with our SVP of Strategic Sales. Your focus is pipeline: getting the right people into the funnel and moving them toward a sales conversation.

We’re open to working with a fractional individual (a senior marketer embedded part-time) or a specialist agency with a strong B2B and manufacturing track record. What matters most is that you know this space and can execute quickly.

What You’ll Own

• Demand Generation & Campaign Execution:
  • Design and run organic and content-led demand generation programs across channels including email, social, content, SEO, webinars, and industry events.
  • Increase sales pipeline by leveraging demand gen tools and content to significantly grow inbound leads into the Maneva funnel.
  • Drive prospects from initial awareness through to sales-ready conversations, continuously improving what moves people forward.
  • Partner with Sales to align on lead quality, handoff, and what’s actually converting downstream.
• Channel & Campaign Strategy:
  • Identify the highest-leverage channels for reaching manufacturing decision makers and plant operators, and build a repeatable playbook around them.
  • Develop and test messaging that speaks directly to the pain points of our ICP in the manufacturing sector.
  • Build enough visibility into what’s driving pipeline that the team always knows where leads are coming from and which efforts are worth doubling down on.
• Stack & Execution:
  • Work within Maneva’s existing stack: Webflow, Salesforce, Mailchimp, Buffer, and a suite of AI-powered creative tools.
  • Bring your own playbooks, frameworks, and best practices to accelerate what we’re building.
  • Lay groundwork for paid programs if and when organic efforts warrant it.

Qualifications

• A senior B2B demand generation specialist or agency with a track record of building inbound pipelines for technical or industrial products.
• Deep familiarity with manufacturing, industrial automation, or adjacent sectors. You understand who the buyers are and how they make decisions.
• Hands-on and execution-focused. You run campaigns yourself rather than delegating everything downstream.
• Strong grasp of organic and content-led growth strategies. Experience with SEO, email nurture, and LinkedIn for B2B is a plus.
• Comfortable working as an embedded partner with a lean internal team, not just as an outside vendor.
• Experience working with or at an early-stage tech startup.
• Able to move quickly, communicate clearly, and iterate based on what the data and the sales team are telling you.

Engagement Details

• Fractional or agency engagement, with scope and hours to be agreed based on fit and needs.
• Reports directly to the CEO, with close collaboration with the Director of Marketing and SVP of Strategic Sales.
• Fully remote. We move fast and trust our partners to do the same.
• Compensation commensurate with experience and engagement scope.