[Hiring] Chief Marketing Officer @weltrade

Role Description

We are looking for an experienced Chief Marketing Officer (CMO) to lead our global marketing strategy and build a high-performing marketing function aligned with the company's business and growth objectives.

Responsibilities

• Marketing Strategy
  • Develop and execute a comprehensive global marketing strategy aligned with Weltrade's business objectives and growth plans.
  • Define marketing priorities, positioning, target audiences, and go-to-market strategies across different markets.
  • Identify new market opportunities and develop strategies for entering and scaling in new regions.
  • Build a strong and consistent international brand while adapting marketing strategies to local market specifics.
  • Work closely with the CEO and other senior leaders to translate business objectives into measurable marketing initiatives.
• Growth & Acquisition
  • Drive sustainable customer acquisition, activation, retention, and revenue growth.
  • Develop and optimize acquisition strategies across relevant channels, including digital marketing, partnerships, affiliates, content, SEO, CRM, and other performance-driven channels.
  • Establish an effective marketing funnel and continuously improve conversion at each stage of the customer journey.
  • Use data and market insights to identify growth opportunities and optimize marketing investments.
  • Develop a scalable approach to customer acquisition across both existing and new markets.
• Brand & Communications
  • Strengthen Weltrade's global brand positioning and market presence.
  • Oversee brand strategy, communications, content, PR, and external marketing activities.
  • Ensure consistency of brand messaging across markets and customer touchpoints.
  • Develop initiatives that increase brand awareness, trust, and customer engagement.
• Team & Leadership
  • Lead, develop, and scale the marketing department, creating a high-performing and accountable team.
  • Define the marketing organizational structure, roles, responsibilities, and priorities.
  • Set clear objectives and KPIs for the marketing function and individual team members.
  • Build a data-driven and performance-oriented marketing culture.
  • Mentor and develop senior marketing leaders and specialists.
• Partnerships & Market Expansion
  • Develop strategic partnerships with affiliates, IBs, KOLs, media, communities, and other relevant partners.
  • Support market expansion through localized marketing and partnership strategies.
  • Represent Weltrade at relevant industry events, conferences, and business meetings when required.
  • Monitor competitors, market trends, customer behavior, and regulatory developments relevant to marketing activities.
• Analytics & Performance
  • Establish and monitor key marketing metrics, including acquisition cost, conversion, activation, retention, revenue, LTV, ROI, and overall marketing efficiency.
  • Ensure marketing decisions are supported by reliable data and analytics.
  • Regularly evaluate marketing performance and adjust strategy based on results.
  • Manage and optimize the marketing budget to maximize business impact and return on investment.

Qualifications

• 8+ years of experience in marketing, with significant experience in senior leadership roles.
• Proven experience as a CMO, Head of Marketing, Marketing Director, or similar senior position.
• Strong background in FinTech, Forex, online trading, financial services, iGaming, or another highly competitive international digital industry.
• Experience developing and implementing marketing strategies across multiple countries and markets.
• Strong understanding of customer acquisition, growth marketing, branding, CRM, partnerships, and digital channels.
• Proven track record of building and managing high-performing marketing teams.
• Strong analytical and strategic thinking skills, with a data-driven approach to decision-making.
• Experience managing significant marketing budgets and measuring ROI.
• Strong understanding of international markets and localization.
• Excellent leadership, communication, negotiation, and stakeholder management skills.

Requirements

• Direct experience in the Forex / CFD / online trading industry would be a plus.
• Experience with emerging markets and international market expansion.
• Existing network of industry partners, affiliates, KOLs, media, or other acquisition channels.
• Experience working in a remote-first international organization.
• Experience combining brand marketing with performance and growth-oriented marketing.

Benefits

• Remote-First Flexibility, allowing you to work within a truly global environment while maintaining ownership of your schedule and outcomes.
• Ownership & Impact, with direct influence on one of Weltrade’s most important revenue-generating product domains.
• Wellbeing & Leave Allowance, including paid vacation, sick leave, public holidays, and a culture that supports sustainable high performance.

Recruitment Process

• Application Review
• HR Interview
• Technical Interview
• Final Interview
• Offer